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  • 學位論文

結合GPS定位與擴增實境之旅遊需求分析:使用者觀點

Combine GPS Positioning and Augmented Reality to Analyze Travel Demand: User’s Perspective

指導教授 : 皮世明

摘要


近年來,政府積極推動國內旅遊,透過各項軟硬體設施來強化觀光服務,同時舉辦大型活動來帶動地方觀光人潮;但政府對於旅遊導覽系統的建置較缺乏完整規劃,未能考慮遊客真正需求、行動基礎設施不完善、以及資訊更新未能及時。因此,往往GPS定位效果隨著環境改變而收訊不佳,地圖資訊難以閱讀,使得遊客對於旅遊景點無法了解其中的背景故事。而且,遊客在旅途中常因為景點資訊沒有即時更新造成認知誤差。本研究想要透過GPS定位與擴增實境的技術,嘗試找出可以符合遊客需求的觀光導覽系統應用。本研究的研究方法採取系統展示法與使用者訪談,透過與旅遊玩家和旅遊業者的訪談,來了解使用者需求。期望節省遊客規劃旅程之時間,掌握景點資訊,同時提供生動有趣之方式增加遊客對景點了解。讓遊客能夠透過具互動模式的導覽系統,增加旅遊樂趣。 在日益競爭的觀光產業下,如何在業界競逐取得大眾關愛為不可漠視之生存之道。傳統服務品質取向已漸為創意產業取代群眾目光,如何以獨特行銷效果獨樹一格更為提升自身品牌價值之不二法門,旅遊軟體注入擴增實境之運用,不僅具有傳統景點GPS導航系統外,旅客對於景點更能隨時體驗遠距離互動效果,從中可驗證出遠距離臨場感對於遊客最終產生行為意象間重要關連性。

關鍵字

旅遊導覽 GPS定位 擴增實境

並列摘要


In recent years, the Government has actively promoted domestic tourism, strengthened its tourism services through various hardware and software installations, and organized large-scale activities to promote local tourist crowds. However, the Government did not consider the lack of complete planning for the construction of tourism navigation systems. Therefore, GPS positioning with the environment changes and poor reception, the map information is difficult to understand, making visits to the tourist attractions can’t understand the background story. Therefore, often GPS positioning with the environment changes and poor reception, the map information is difficult to read, making visits to the tourist attractions can’t interpret the background story. Moreover, visitors often on the road because the attractions information is not immediately updated to make cognitive errors. This study wants to locate and expand the real-world technology through GPS, and try to find out the sightseeing system application that can fulfill the needs of tourists. The research methodology of this study adopts systematic presentation and interviews with users to understand the needs of users through interviews with travelers and tour operators. It is anticipated to save visitors time planning the journey, grasp the attractions, information, while providing a lively and interesting way to increase visitors to the attractions to understand. So that visitors can through the interactive mode of the sailing system to increase interesting of travel. In the increasingly competitive tourism industry, how to compete in the industry to obtain public care for the survival of the road can’t be neglected. The traditional service quality orientation has gradually become the creative industry to replace the eyes of the masses, how to unique marketing effectiveness of a unique way to enhance their brand value of the only way, the use of tourism software into the expansion of the reality, not only has the traditional attractions GPS navigation system In addition, visitors can experience the long-distance interaction effect of the attractions at any time, from which they can verify the relationship between the long-distance telepathy and the behavioral image of the tourists.

參考文獻


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