購物中心探路系統指標設計之研究

A Study of Shopping Center's Sign Design from the Perspective of Users' Wayfinding Needs

王瑞卿(Ray-Ching Wang)

指導教授 ： 吳鼎武 ； 張謙允

中原大學/設計學院/商業設計研究所/碩士(2002年)

https://doi.org/10.6840/cycu200200040

摘要

長久以來，指標協助人們在陌生的環境中探路，扮演環境與人溝通時重要的媒介角色。然隨時代文明進展，現今我們所處的人造環境，其豐富多變化的環境特徵早已超越一般人的空間理解能力。所以指標上單純的箭頭指引，已經不能解決現今所有探路的問題。因此對國內設計界而言，如果以探路行為的觀點進行指標設計時，其重要的設計原則有哪些，這是一項等待挖掘與建立知識的新領域。本研究以台茂購物中心為研究個案，運用美國建築學者Passini的探路理論與Lynch都市意像的研究發現，透過認知圖分析、深入訪談與探路行為觀察等質性研究方法，從十件認知圖、五十六個探路觀察資料中，以現象學分析過程歸納出五點和探路行為相關的研究發現，並進一步轉換成十七項購物中心「探路系統」指標設計的原則。最後研究成果將提出檢視購物中心「探路系統」的分析方法、「探路系統」指標設計的原則與設計流程等。

關鍵字

探路 ； 認知圖 ； 指標設計 ； 購物中心

並列摘要

Over decades, signs help people find their way in unfamiliar environments, and holistically serve as a significant role of communication between people and environment. However, with the development of modern civilization, the complex built environment in which we are situated has become less intelligible to the ordinary people. Simple signs and their combination are insufficient in resolving people’s wayfinding problems. Thus, it is essential for the design profession to take on the challenge in sign design from the perspective of people’s wayfinding needs. Following the wayfinding theory of Romedi Passini, the cognition-map approach of Kevin Lynch, and qualitative methods of phenomenological analysis, this research conducted on-site observation and data collection at the newly established Tai-Mall shopping center. In-depth data analysis included 10 cognitive maps and 56 wayfinding samples. This resulted in 5 areas of findings pertaining to wayfinding behavior, which, in turn, can be converted into 17 sign-design guidelines for the shopping center under study. This research concludes with a proposed analytic method, sign design guidelines and procedure.

並列關鍵字

cognitive map ； wayfinding ； sign design ； shopping center

參考文獻

[18] Peter Wildbur & Michael Burke (1998), Information Graphics, Thames and Hudson, London.

[11] Bell, Fisher, Baum and Greene (1990), ENVIRONMENTAL PSYCHOLOGY, Harcourt Brace Jovanovich College Publishers , NY.

[17] Paul Arthur & Romedi Passini (1992), WAYFINDING: People, Sign, and Architecture, Van Nostrand Reinhold, NY.

[25] Dogu & Erkip(2000),SPATIAL FACTORS AFFECTING WAYFINDING AND ORIENTATION A Case Study in a Shopping Mall, ENVIRONMENT AND BEHAVIOR, Vol. 32 No. 6, November 2000, pp. 731-755.

中文文獻