觀光飯店之「款待設計」（Hospitality Design）室內空間論述

Discourses on Hospitality Design of Tourist Hotel

郭純純(Chun-Chun Kuo)

指導教授 ： 張謙允

中原大學/設計學院/室內設計研究所/碩士(2004年)

https://doi.org/10.6840/cycu200400414

摘要

摘要
觀光飯店在現代經濟體系中佔有舉足輕重的地位，足以為國際上地域性的指標，凡從飯店定位到設計及經營管理，有其重要性，自有探討的意義與價值。相關研究多探討觀光飯店管理及飯店行銷方面議題，鮮少聚焦於飯店消費者期待中的使用空間與其空間本身所散發及隱含的「款待」（Hospitality Design）意義。本研究基於此緣由，擬定探討1. 提出觀光旅館Hospitality Design之初步理論架構。 2.調查觀光旅館使用者對Hospitality Design 認知之相關因素，以修正初步理論架構。 3.以理論架構論述觀光旅館之Hospitality Design。
本研究採質性研究根據文獻理論架構來擬定訪談大綱，以半結構性進行訪談二十三位受測者。透過訪談取得的資料，可分為訪談內容與飯店空間記錄照片二種。經過資料整理與分析，可歸納出觀光飯店使用者對Hospitality Design 認知與期待之相關因素。研究範圍從飯店室內空間，分別論述飯店空間隱含Hospitality的空間意涵，以空間凝視窺探飯店之消費空間到空間消費，誠如「貴氣有不凡的感覺、有浪漫的感覺、住起來有高人一等的感覺、感覺物超所值、感覺住豪宅一般…」、「到飯店消費是吃氣氛的」等等，凸顯出飯店空間消費的隱含性符號。這類結果可供飯店設計與飯店業者規劃參考。

關鍵字

款待設計 ； 消費空間 ； 觀光飯店 ； 空間消費

並列摘要

Discourses on Hospitality Design of Tourist Hotel
Constantly regarded as distinctive indicators of modern development in the world, tourist hotels play an important role in the evolution of contemporary economy as well. Thus, it is significant for the logging industry to take on hotel management, physical design, and “Hospitality design” seriously. However, most relevant studies are preoccupied with the former, i.e., hotel management, and business promotion, rather focusing on the latter: hospitality design. To ameliorate, this study first conducted investigations of literature for a theoretical framework and pertinent factors of such a particular topic. Second, it probes into laymen’s past experiences of hospitality through a series of focused interviews. Finally, this study engaged in thorough discourses of the topic to reach a conclusion of the topic.
On the basis of previous theories, this study conducted a series of qualitative interviews of 23 respondents. Following the questions in a semi-structured questionnaire concerning hospitality design, these respondents are asked to provide photos and past experiences of particular impression. Through data analysis, the study induced relevant factors of hospitality design. These factors are further employed in the following discourses of tourist hotel consumption and tourist space consumption. Thus, respondents’ impressions about hospitality design, e.g., “noble and extraordinary, romantic, high class, luxurious, and valuable…,” are attributable from the physical features of the hotels. Findings as these can be regarded as reference materials for the hotel designers as well as planners.

並列關鍵字

Tourist hotel ； Hospitality design ； Consumption space ； Space consumption

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