即時通訊過去蔚為風潮,可以利用它與身處世界各地的朋友即時的聯繫,也可以傳送文字的訊息、重要的文書檔案或是生活上的照片,更可以使用語音工具進行聊天或是視訊的傳情。隨著無線網路發展越來越穩定,使用行動裝置進行上網與溝通的用戶大幅提升,越來越多人將聊天與聯繫的工具轉移至手機上進行,因此出現了所謂即時通訊App,取代電腦上的通訊軟體成為使用者日常用來溝通的工具,因此本研究欲從使用與滿足觀點探討即時通訊App使用者使用前對於即時通訊App期望的價值對於其使用行為的影響以及使用者使用後的滿意度。 本研究採用問卷調查法,研究的對象是曾經使用過即時通訊App「Line」的使用者,共計回收有效樣本310份,結果顯示「金錢價值」是使用者對於Line使用前期望最高的價值,其次則為「功能價值」,表示這些即時通訊App的使用者較期望使用即時通訊App減少電信通話與多媒體簡訊費用,也期望這些即時通訊App的設計能夠符合使用者自身需求方便完成想做的事如:當作工作(課業)上溝通的工具。
Instant messaging (IM) has become popular in late years, it can be used for communications with friends in various places globally, also for transmitting text messages, important document files or photos in life, yet further for chatting with audio or video tools. Along with wireless network developing to become more and more stabilized, users using mobile devices for online and communications become greatly increased, more and more people transfer chatting and communication tools into handsets, so the so-called IM App appeared, replacing communication software for computers and becomes users daily life use communication tool, thus, the study aims at exploring IM App users expected value prior to use and its impact to use behavior and users satisfaction after use. The study employs questionnaire survey method, the study subjects are users who have used App “Line”, totally recollected effective samples of 310 copies, as the results shown, “money value” is the highest expected value prior to use, followed with “function value”, showing that users who use IM App expect to reduce telecom and multimedia message expenses, and also expect such IM App design able to match up with user requirements and easy in achieve work to do such as: a tool for communications in works (curriculum works).
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