電影首週票房收入是否為電影成功之因素

美國電影是世界電影產業的核心力量，美國電影產業的發展不僅影響到美國的文化產業，而且對全球電影產業和文化產業都會產生重大影響，所以美國雖然歷經近年來多次的經濟危機，但依然是世界電影的超級大國而屹立不搖。首週票房收入的重要性在於作為總票房收入的依據已被突顯，因為根據觀察從電影上映到發行影帶的時間已縮短為四點五週，所以片商的反應時間不可能像以前那麼久，故本研究希望藉由美國首週票房收入的決定因素來分析其是否為電影成功之因素。根據本研究實證結果分析如下： 1.電影主要類型及電影次要類型為顯著影響美國首週票房收入的決定因素。 2.限制級電影與否為顯著影響美國首週票房收入的決定因素。 3.尖峰節日上映與否不為顯著影響美國首週票房收入的決定因素。 4.當電影撥放時間越長、電影製作成本越高，並為非限制級電影時，美國首週票房收入越高。 5.美國首週票房收入為顯著影響美國國內票房及全球票房收入的決定因素。

關鍵字

首週票房；票房績效；成功因素

並列摘要

Abstract The American film is the force at the core of the film industry of the world, the development of the American film industry not merely influences the cultural industry of U.S.A., and will all exert a great influence on global film industries and cultural industries. Though U.S.A. goes through a lot of economic crises in recent years, is still that the superpower of the world film stands erect and does not shake. The opening weekend of box office revenue is important because the total box office revenue as a basis has been highlighted. According to observations from the film shown to release the tape of time has been reduced to 4.5 weeks. Therefore, the response time for film companies can not long as before. The purpose of this study is to determine the opening weekend of box office revenue to analyze whether the determinants of success factors for the film. According to the study results were as follows: 1. Major type of film and secondary type of film is a significant opening weekend of the determinants of box office revenue. 2. X-rated movies or not for the significant impact of the opening weekend of the determinants of box office revenue. 3. Holiday release or not significantly affect the release the opening weekend of the determinants of box office revenue. 4. The playing time longer, the film budget costs higher, and non X-rated movies, the opening weekend of box office revenue will be higher. 5. The opening weekend of box office revenue significantly affect the U.S.domestic box office and global determinants of box office revenue.