自從台灣加入 WTO 與「金融控股公司法」通過施行後,不僅各金融控股公司紛紛成立,金融市場也起了極大的變化,有別於以往之金融商品如雨後春筍般推出,而壽險業務人員除了傳統的壽險商品銷售,更須從事更多的整合金融商品的銷售,如基金、證?、產險、信用卡等等業務;故在這金融保險業的相關範疇比起以往更加複雜。 故本研究擬透過統計分析進行實證研究以瞭解壽險業務人員對於整合金融銷售所提供的激勵策略與工作滿意度及工作績效三者的關聯性與工作滿意度為中介變相關性數探討彼此間的相關性。 研究結果發現:1. 激勵策略對工作滿意度有顯著影響。2. 激勵策略對工作績效有顯著影響。3.工作滿意度對工作績效有顯著影響。4. 激勵策略、工作滿意度與工作績效在不同個人特徵上,差異不大。5.工作滿意度為激勵策略與工作績效的中介變項。
Since Taiwan joining WTO and “Financial Holding Company Act” imposed, not only emerged tens of financial holding companies, but also caused a dramatic change in financial market that many of new type financial products launched. Insurance agents have to sell more integrated financial products such as funds, securities, insurance, and credit cards, apart from traditional insurance products. Insurance industry and related fields are becoming more sophisticated than past. On statistical analysis, the research conducted empirical approach to realise the correlation among integrated financial products selling motivating strategies, job satisfaction and job performance. The research found:1.Motivation strategies is significant to job satisfaction. 2.Motivation strategies is significant to job performance. 3.Job satisfaction is significant to job performance.4. Motivation strategies, job satisfaction and job performance have no significant difference amongst individuals.5.Job satisfaction is mediator of motivation strategies and job performance.