中臺灣觀光發展之府際協力治理策略研究

The case study of intergovernmental collaborative governance of the tourism development in Central Taiwan.

蔡雅雯(Ya-Wen Tsai)

指導教授 ： 江大樹

國立暨南國際大學/人文學院/公共行政與政策學系/碩士(2012年)

https://doi.org/10.6837/NCNU.2012.00135

摘要

隨著全球化發展過程及帶來的影響，21世紀可說是「全球化」與「在地化」並存的時代。在「全球思維，在地行動」思維架構下，開始推動「地方分權」與「區域治理」的再造策略。馬英九總統上任後，提出以「大都、小縣」為特色的區域重劃調整方案，未來將以縣市改制為契機，積極朝向北北基宜、桃竹苗、中彰投、雲嘉南、高屏、花東、澎金馬等7個區域均衡發展，落實地方治理。再者，近年觀光產業是 世界各國極力發展的無煙囪工業，被視為二十一世紀明星產業，行政院更將「觀光」定位繼外交及經貿之後，可將臺灣推向國際舞臺的第三管道。

中臺灣為從全球化的洪流中殺出一條出路，開始重視在地化自主性，推動地方產業，強調市場區隔重塑當地品牌，以「觀光發展」做為行銷的口號，結合地方特色，再創地方更新。因此本研究主要以府際協力治理理論為研究途徑，從臺灣區域發展的府際關係與跨域合作理論切入，以中臺灣觀光發展為研究主軸，希冀促動區域內行動者(中央政府、地方政府及其他相關政府組織)分享資源進行整合，最後研擬出最佳 中臺灣觀光協力機制。然而，區域間的合作屬新興議題，加上臺灣偏向中央集權治理結構，中臺灣區域除例行舉辦中部縣市首長早餐會報及過去台中市未升格前，與臺中縣之間互動較為頻繁外，其他縣市還是呈現單打獨鬥狀態，迫使中臺灣觀光仍面臨許多風險與挑戰。透過深度訪談，本研究進而歸納出目前中臺灣府際跨區域合作事務仍不夠普遍的原因並提出紓困之策略。

根據研究發現，分垂直與水平面府際關係而論：中央政府應設立專責機關來 統合中臺灣觀光，法制規範可釋出誘因，吸引政府機關相互合作意願，彈性運用輔助地方政府逐漸邁向自立自助。地方政府就當地觀光資源成立觀光發展委員會，組成 地方觀光網路機制，台中市也須打著領頭羊的旗號，主導整個聯繫會報的進行與執行工作後續發展，同時中部區域三縣市必須建立完整的分享負擔制度，將會為中臺灣 觀光發展帶來無限可能。

關鍵字

區域發展 ； 府際協力治理 ； 中臺灣觀光

並列摘要

The developing process of globalization and its influence in the 21st century can be regarded as the co-existence of ' globalization ' and ' localization '. Under the ' think globally, act locally ' framework, Taiwan begins to introduce policies for complete renovation. After Ma became the President, he put forward ' big city, little county ' policy to re-plan and upgrade areas with characteristics. In the future, the counties (including Taipei City/Taipei County/Keelung Country, Taoyuan Country/Hsinchu Country/Miaoil Counry, Taichung City/Changhua Country/Nantou Country, Yunlin Country/Chiayi Country/Tainan City, Kaohsiung City/Pingtung Country, Yilan Country/Hualien Country/Taitung Country, Penghu Country/Kinmen Country/Lienchiang Country) will reform under the new system to become seven regional development areas. Moreover, the tourism industry is the most popular industry all over the world in recent years, considered as the leading industry in the 21st century. Tourism is prioritized, after diplomacy and economic policies, to push Taiwan onto the international stage.

Central Taiwan must begin to pay attention to the independence of local, promote local industry, emphasize local brand, with 'tourism development ' slogan in marketing, combine the local characteristics, and then create the place to innovate. This research
mainly explains the theory of intergovernmental governance in order to collaboratively with the Intergovernmental Relations and Cross-Boundary Cooperation of regional development in Taiwan, hope to motivate the regional cities and countries to pull together and share resources. However, the cooperation among the areas belong to the new topic, there are so many problems and challenges between cities and countries in Central Taiwan. Through depth interview, this research then sums up reasons that cooperation between areas of the Central Taiwan is not so common and needs ideas for tactics to be put forward.

According to the finding, the Intergovernmental Governance divides into vertical and horizontal intersections. Central government should set up the specialized agency in order to integrate the tourism development in Central Taiwan, and release some causes of legal system to lift the will of the local government to cooperate with each other. The local government should establish a committee to be the local tourism network mechanism, Taizhong must be strive to be the leader of local government, to lead the counties and cities in Central Taiwan and must set up the system of sharing and bearing. So that it will bring the limitless possibility in Central Taiwan

並列關鍵字

Regional Development ； Intergovernmental governance ； tourism of Central Taiwan

參考文獻

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