跨國企業競爭策略的分析與探討-以Panasonic & Sony為例

第二次世界大戰宣告結束，戰後的日本除了積極的進行多項改革進行戰後重建及恢復民生社會機能外，靠著日本人堅忍不拔的精神，崛起了許多廣為人知的經濟及工業革命。以Panasonic 及Sony為例的兩間公司也是在戰後穩穩地站起腳步，帶來進步的電子產品及良好的品質打響世界知名度，稱霸家用電子市場近50個年頭。西元2000年以前打下良好的基礎，之後似乎無法繼續延續，兩間公司的經營狀況開始出現史前未有的減少。有鑒於此，本研究時間軸為2000年-2010年的期間並以「如何」與「為什麼」為出發點切入，所採取的方法為歷史研究法及個案研究法。由文獻探討所導出的「研究架構」，針對各個影響變數來蒐集相關資料，再配合次級資料如年報、雜誌與新聞報導等整理交叉比較，藉以導出企業之經營模式、經營策略及核心能耐的變化。最後透過交叉比對分析探討事業體多角化策略，事業領域以及核心能力之間的相互關係及影響，期望找出兩家企業之策略差異並提出結論及建議，作為相關企業參考仿效的依據。

關鍵字

策略；核心能力；多角化策略；事業領域

並列摘要

The World War II ended with strong impact to the entire Japan as a whole. Japanese started series of transformations in order to rebuild and reestablish the society balances. Two companies, Sony and Panasonic were also benefits from the reform and grasped the opportunity to grow into two consumer electronic product giants in the world for the next 50 years. After year of 2000, the two companies faced huge challenges from various affects those lead to the longest declining streak in the history. We put a research timeframe between 2000~2019. Studies began with “how” and “why” for not just the current events but also to look back some of the historical events regarding strategic management. Through extensive article and references to build up the research structure, combing with additional materials such as financial report, magazine and news articles to further analyze different management mode, strategic management and core competence between these two companies. This research was a study of the strategic management for international companies as examples. The goal was to find out the differences between these two companies with analytic conclusion and suggestion as a future reference.