隨著科技進步與社會的高齡及少子化的趨勢,人類對抗老與外在容貌的要求更加重視,除了對自身內在健康的重視外,對於外在容貌也更加重視,也越來越有能力提高於醫學美容相關服務及療程的花費,對這種非必要性醫療行為接受度逐漸升高,進而推升醫學美容市場之發展契機,而醫美也悄悄的在世界市場中已形成新興的產業與各界重視的投資焦點。 本研究先從簡單介紹台灣醫學美容發展歷程,在探討台灣目前醫美市場現況,了解並分析目前台灣在該產業上所遇到的問題,進而以兩岸發展的觀點,評估台灣醫學美容產業在台灣的發展與兩岸醫美產業合作發展的可能性與限制,隨著醫學美容服務市場的擴大,了解中國對醫美醫師人力與醫美相關產品的需求及可能發展之契機。
As technology advances and trends of low birth rate and aging society, people regard anti-aging and appearances as important. In addition to health, nowadays people value appearances more than before and also have the abilities to consume more in medical cosmetic treatment and medical cosmetic related. People begin to gradually accept non-necessary medical treatment, and the opportunity proceeds to boost the development of medical cosmetic as well as marketing of medical cosmetic. Medical cosmetic has formed a sunrise industry in the world and has become the focus of investment. This study starts to briefly introduce history of the development of medical cosmetic in Taiwan, and explore Taiwan's current status of the medical cosmetic marketing for understanding and analyzing the issue that the industry in Taiwan is experiencing. In the point of view of cross-strait development, this study focuses survey on the possibilities and limitations of development of medical cosmetic industry in Taiwan and development of medical cosmetic industry of cross-strait. With the expansion of medical cosmetic marketing, the purpose is to understand the opportunities and requirements of manpower and related products of medical cosmetic in China.
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