工會勞工對勞退新制認知與其政策行銷之研究

政府公共政策產出的主要目的是爲公共服務，以往政府在政策研議、規劃、制定至執行的階段，人民往往不能參與並提供意見。然而隨著民主化的開展，人民開始關心政府如何推動公共政策，加以監督此一過程。政府與民眾的關係由「治者與被治者」的上下隸屬關係，逐漸轉變成「生產者與消費者」的平等互利關係，也讓政府將政策產出視為是「產品」加以行銷，以獲得民眾的接納。本研究係針對勞退新制為主的政策行銷，根據相關文獻與本研究之調查結果可以發現，工會勞工對於勞退新制與其政策行銷其實是不清楚的，政府政策行銷的效果相當不良，有很大的空間亟需改善，同時政府也並未重視民眾的政策回饋，本文希望藉研究工會勞工對於勞退新制政策行銷的個案，提出一些發現與建議：根據調查提出兩項研究發現：一、政策行銷事先並未完善規劃，不僅未考慮政策利害關係人背景因素之影響，也並未提出當政策行銷不如預期時的配套措施。二、工會勞工認為政策行銷的策略應當更簡單清楚，相關資訊應更容易取得。根據研究結論，提出下列數點建議供主管機關與工會勞工參考：一、行銷方式宜運用有效性原則二、建立回饋機制三、完整的配套措施四、監督企業有效落實五、加強政策行銷人員專業知識六、工會勞工應主動積極去了解與其權益攸關的政策關鍵字：工會勞工、勞退新制、政策行銷

關鍵字

工會勞工；勞退新制；政策行銷

並列摘要

The main purpose of government policy is to offer good public service. Formerly, the process of policy initiating, planning, formulation, and implementation was treated as natural monopoly. The public did not have much to say in this process. However, as democracy moved on, people began to concern about and even supervise the making of public policy. The relationship between people and the government changed from subordinated to equal and mutually beneficial as “producer vs. consumer.” Under such an alteration, the government regards policy as a “product” to be sold, and wants it to be smoothly accepted by the public. This thesis is about the policy marketing of new labor retirement system. According to my research findings, we can conclude that labor union workers are neither very clear about the system nor its policy marketing. Apparently, the influence of policy marketing of the new labor retirement system on union workers is trivial. Worsely, the government does not even pay enough attention to union workers’ feedbacks towards the new labor retirement system and its policy marketing. Further, some research suggestions for the new labor retirement system, the authority of workers’ affair, and union workers are listed as the following: The policy marketing for the new labor retirement system did not work well, therefore; most union workers claimed that they did not understand it thoroughly. The authority did not take different backgrounds of union workers into consideration, it hindered the policy marketing effect of this retirement system. Besides, the authority did not provide other supplementary measures while encountering the malfunction of policy marketing. Union workers indicated that policy marketing should be more easily to be understood and those related information should be more available for them. Suggestions for the authority include more effective promoting methods, useful feedback system, complete supplementary measures, enforcing the business to obey the law, and enhancing the professional performance of policy marketing promoters. Union workers should have a more positive attitude to understand labor policy as well. Keywords: union workers, new labor retirement system, policy marketing