臺北市某行政區民眾菸害防制行為意圖及其相關因素探討

The study on the behavioral intention of tobacco hazards prevention and its related factors for the residents of one district in Taipei city

林卉均(Hui-Chun Lin)

指導教授 ： 曾治乾 ； 葉國樑

國立臺灣師範大學/教育學院/健康促進與衛生教育學系在職進修碩士班/碩士(2012年)

摘要

本研究目的在探討臺北市某行政區民眾菸害防制行為意圖及其相關因素。以臺北市某行政區之民眾為研究對象，採系統性抽樣，共得有效樣本400份。重要研究結果如下：
一、研究對象「執行菸害防制行為意圖」的平均介於「有時候如此」至「經常如此」之間。
二、「健康信念」與「執行菸害防制行為意圖」的關係中發現，「自覺菸害會造成疾病的罹患性」、「自覺菸害會造成疾病的嚴重性」、「自覺菸害防制行為意圖的利益性」越高者，而「自覺菸害防制行為意圖的障礙」越低的研究對象，越傾向採取「執行菸害防制行為意圖」。
三、背景變項對「健康信念模式」中的影響，在「性別」、「菸害防制知識」、「研究對象吸菸習慣」和「自覺菸害會造成疾病的罹患性」、「自覺菸害會造成疾病的嚴重性」、「自覺菸害防制行為意圖的利益」性六項，達顯著差異或相關。
四、行動線索總分越高者，其「自覺菸害會造成疾病的罹患性」、「自覺菸害會造成疾病的嚴重性」及「自覺菸害防制行為意圖的利益性」越高。而外在線索的提供，尤其以電視媒體獲得相關資訊的比率最高，在人際訊息中的「健康服務中心人員」宣導比率最高。內在線索方面，有七成左右的研究對象，對於吸入菸或二手菸會有生理或心理上的負面反應。
五、所有預測變項中以「年齡」、「研究對象有無吸菸習慣」、「知識總分」、「利益性總分」、「障礙性總分」、「行動線索總分」為主要預測變項，解釋變異量達40.5％。

關鍵字

健康信念 ； 行動線索 ； 菸害防制行為意圖 ； 臺北市民眾

並列摘要

The purposes of this study were to explore the behavioral intention, and the relationship with its related factors of tobacco hazards prevention for the residents of one district of Taipei city. The subjects of the study were residents of one district of Taipei city. A total of 400 valid samples were obtained with systematic sampling. The results of the study were as follow:

1.The behavioral intention of tobacco hazards prevention of subjects showed between the levels of sometimes and often.
2.The perceived susceptibility, perceived severity, perceived benefits of taking action, and perceived barriers of taking action showed significantly correlations with behavioral intention of tobacco hazards prevention, respectively.
3.The gender, the knowledge of tobacco hazards prevention, and the habit of smoking showed significantly differences or correlations with the perceived susceptibility, perceived severity, perceived benefits of taking action of tobacco hazards prevention
4.The cues to action of tobacco hazards prevention showed significantly correlations with the perceived susceptibility, perceived severity, perceived benefits of taking action, respectively. The percentages of messages from TV & media, and the staffs of health service center were high. The seventy percent of subjects showed the negative physical and mental responses toward smoking and second hand smoking.
5.The age, habit of smoking, knowledge score, benefits score, barrier score, and cues to action of tobacco hazards prevention could totally explain the variance of the behavioral intention, and the explanation power was 40.5%.

並列關鍵字

Health beliefs ； cues to action ； behavioral intention of tobacco hazards prevention ； Taipei residents

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