文化符號應用於創意商品之創作探討 -以太極符號為例

A Study of Cultural Symbols in the Innovative Products -An Example of Taichi Symbol

楊漢元(Hann-Yuan Yang)

指導教授 ： 鄧成連

國立臺灣師範大學/藝術學院/設計研究所/碩士(2012年)

摘要

政府推行文化創意產業以來，各行各業紛紛尋找其自身定位，以迎接新的消費觀念。在物質豐沛的時代，人們不滿足於物質上單純的需求，逐漸需要高品質的文化充實其生活，故文化產品因應而生，以滿足消費者物質與精神上的渴望。而文化除了提升產品價值、滿足消費者等功能外，更重要的是從中尋求自身的轉變與發展。

本創作論文以國家政策與時事為研究動機，探討文化、文化產品定義、符號轉換之應用與太極文化，分析歸納太極文化創意產品所須考量的設計要項。搜集相關個案分析整合出太極文化產品造型、功能與文化意象之特徵，以提供該文化設計思考方向。設計創作以太極文化為內在核心之文化意涵與價值，透過產品設計流程，探索適合太極文化的產品表現形式，並在最後設計創作中，以盤、杯造型設計以呈現太極文化理念。

本研究發現文化產品能提供使用者接觸、認識其文化之管道。文化產品創作中，文化要素之選擇則以可給予使用者正向思考之價值為佳。文化產品在承傳其文化精神與內涵同時，亦可賦予其未來發展之可能。本創作以太極文化產品作為案例，整合太極文化的視覺元素與象徵意涵，並導入文化商品設計，開發符合消費者期待之文化創意產品，期在消費者市場中創造新的經濟價值。

關鍵字

文化產品 ； 太極文化 ； 產品設計

並列摘要

The government has been promoting the creative industry and businesses have been searching for their own way to handle the new consumer’s attitude. In times of resources abundance, people are not satisfied with mere material fulfillment. They gradually require higher-quality products to enrich their lives. Therefore, cultural products have emerged to fill the material and spiritual needs of consumers. In addition to the functions of culture in rising product value and fulfilling consumers’ needs, more importantly is in seeking the transformation and development of self.

The intentions of this creative thesis are to research the nation’s policies and current affairs, explore the cultures, cultural product definitions, symbolic transformation, and the Tai-Chi culture, analyzing points that should be in consideration when designing Tai-Chi culture creative products. Collecting relevant studies to coming up with the product’s form, function, and cultural image of Tai-Chi. All this was to provide direction for this cultural design. Creating a design with Tai-Chi as the inner core of cultural meaning and value. Through the product design process, searching for the most eligible form of this Tai-Chi product, and finally coming up with the concept of using plates and cups to illustrate the Tai-Chi culture.

This research shows that cultural products can provide the user with interaction and knowledge to such cultures. It would be best if the cultural element in a cultural product can provide positive thinking. While a cultural product is inheriting the cultural spirit and content, it also gives it the possibility of development in the future. This design uses Tai-Chi products as an example, integrating the visual elements and symbolic meanings of Tai-Chi culture, importing cultural product design, exploiting cultural creative products that meet the expectation of consumers and hoping to create new economic value in the consumer market.

並列關鍵字

CULTURAL PRODUCT ； TAI-CHI CULTURE ； PRODUCT DESIGN

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