台灣果菜批發市場歷年來的相關研究文獻,發現可依其採取的研究方法之差異將其區分為三個主要的領域,1.商業方法研究,2.經濟方法研究,3.市場構造-行為-績效方法研究。本研究經文獻資料分析後得知大約於2000年以後,出現與以往迥然不同供銷關係的變化。其變化情況在本研究將之總結如下列3項: 1、南北兩大都會圏的蔬果批發市場占有率出現逐年下滑的趨勢。2、地方都會型的大規模蔬果批發市場占有率相反的逐年出現大幅上昇的趨勢。3、中小型市場占有率出現下滑趨勢,有些市場因交易量減少而面臨虧損倒閉的現況。 本研究對於上述變化中的第2項,地方都會型的大規模蔬果批發市場占有率則逐年地出現增加的趨勢來做探討,以上昇趨勢較為明顯的台中果菜運銷(股)公司為例。對於供銷關係變化,分析市占率上昇的可能因素,期望提供今後相關的批發市場業務的開展與行政單位的政策方向修正時參考的依據。 目的是欲瞭解台灣果菜批發市場的經營現況與趨勢,並針對市場占有率逐年緩步上昇的台中果菜運銷(股)公司為例,針對其供銷關係的變化,與經由訪談市場經營業者和次級資料的分析,探究其市場占有率上昇的可能形成原因,發現的內容歸納如下。1. 台中果菜運銷為首的大規模市場之供應來源增加與供應團體供應量的増加。2.於2000年以後,出現行銷批發能力的増強與行銷範圍的向外擴増趨勢。3.周邊縣市的人口數逐漸地増加引起都會圏擴大現象,今後類似的大規模市場亦可能趨向「廣域市場」開展。
Dissertation starts with general examining current operations and changes on the wholesale market of vegetables and fruits. Secondly, analyzes and summarizes the possible development directions in the large-scale wholesale market of vegetables and fruits, namely Taichung of Wholesale Market (TWM). This study produces three findings. The first finding is that about the Business for products collection circle (including the mid-range and the long-range production areas) of the large-scale wholesale market, such as (TWM) significantly outward expanding. The expansion of products collection circle is positively correlated with increase of the amount and ratio of nationwide products collection. It also finds that about the (TWM)’s supply capacity and ratio of gradually increased since early 2000s. Thirdly, in light of the population increase that leads to the expansion of urbanization, the distribution capacity for wholesale market is also advanced. In turn, about the market structure - conduct - performance those other similar large-scale wholesale markets are likely to follow develop towards an “distant-area of wholesale market."