台灣企業推動碳足跡運動之個案探討

隨著環保意識的抬頭與企業競爭環境的變化，而改變國人的消費型態，追求節能減碳的商品，已是當前最重要的消費趨勢。社會責任對於企業的經營，已是重要的課題；若在商品具有環保概念的重視方向與顧客的認知是不同的，或者是顧客期望與實際所得商品的認知上是不一致的，則會產生商品購買的差距，以致造成顧客對商品認知的不滿意而流失了顧客。有鑑於此，本研究透過文獻回顧探討企業社會責任（Corporate social responsibilities, CSR）、與產品碳足跡（Product Carbon Footprint, PCF）認證，所注重的構面及問題。以個案研究為基礎建立企業在社會責任上的指標，並透過碳足跡產品資訊得知評估指標之相對重要性，以供企業規劃設計與進行績效評估管理的依據。

關鍵字

碳足跡；企業社會責任；個案研究

並列摘要

Facing the trend of environmental protection, the fierce change of corporate competition and dramatic transform of consumers’ intention, the pursuit of carbon reduction products and change people's consumption style is the most important consumer trends. Social responsibility for the corporate management is an important issue. The corporate's direction of the concept of environmental protection in commodity is different with customer awareness. Customer expectations and the actual commodity obtained are inconsistent. It will have the gap of product expectation and after purchase. And lead to customer dissatisfied with commodity and then lost customer. Therefore, this research through literature reviews to investigate dimension and problem of the corporate social responsibility and certification of product carbon footprint. Base on case study to build up corporate indicators in social responsibility. Through the carbon footprint product information to obtain the relative importance of the evaluation indicators, the conclusions and suggestions of this study could be a useful reference for future research.

並列關鍵字

Product Carbon Footprint ； Corporate social responsibilities ； Case study

參考文獻

中文部分

Google Scholar

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