- 學位論文
Do You Feel Hard To Resist Temptation? The Effect Of Regulatory Focus On Indulgence
Do You Feel Hard To Resist Temptation? The Effect Of Regulatory Focus On Indulgence
摘要
過去的研究忽略了調節焦點對於沉溺的影響。本研究透過三個實驗來探索調節焦點對於沉溺選擇以及自我控制的中介效果。實驗一，將受測者操弄成促進焦點以及預防焦點，研究結果發現預防焦點的人相對於促進焦點的人選擇較多的沉溺活動。實驗二，不只透過有別於實驗一的調節焦點操弄方法，更將沉溺活動的選擇更改為沉溺食物的選擇。此外，還加入了自我控制這個中介變數。結果顯示，實驗二再次確認實驗一的結果，也證明自我控制的中介效果。實驗三將延伸實驗二的步驟，但是將自我控制的衡量改為操弄的方式來檢測中介效果。實驗三結果顯示調節焦點與自我控制之間有交互作用，而且也再次加以確認實驗二的中介效果。在低自我控制情況當中，成對比較顯示預防焦點的人比起促進焦點的人有更多的沉溺選擇；在高自我控制情況當中，兩者並沒有顯著差異。
並列摘要
Previous research has ignored the influence of regulatory focus on indulgence effect. This research investigates the effect of regulatory focus on indulgence and mediation of self-control in this relationship through three studies. In Study 1, we manipulated people’s regulatory focus orientation and the results showed prevention-focused participants choose more indulgent activities than promotion-focused participants. In Study 2, we not only used different manipulation of regulatory focus and extended indulgent activities choice to different circumstances, but also added a mediator, self-control, in this experiment. Besides, Study 2 reconfirmed the results of Study 1, and also demonstrated the mediation of self-control. Further, Study 3 was extended from Study 2 but manipulated self-control to explore mediation instead of measuring. Study 3 showed a significant interaction effect between regulatory focus and the self-control, and reconfirmed the mediator role of self-control. In low self-control conditions, planned contrasts showed that participants with prevention focus had greater indulgent choices than those with promotion focus; however, there’s no significant indulgent choice difference between promotion-focused and prevention-focused people in high self-control condition.