影響阿里山國家森林遊樂區遊客擁擠知覺的因素

Factors Affecting Visitors’ Perception of Crowding in Alishan National Forest Recreation Area

曾冠宜(Kuan-I Tseng)

指導教授 ： 羅凱安

國立屏東科技大學/農學院/森林系所/碩士(2015年)

https://doi.org/10.6346/NPUST.2015.00168

摘要

政府為發展國際觀光及提升國內旅遊品質，於2008年推動「觀光拔尖領航方案」，以發揮優勢、培養競爭力及提升附加價值的方式推廣國內觀光旅遊，因此臺灣許多重要觀光區遊客人數呈直線上升趨勢，造成遊客擁擠致使遊憩品質低落。遊客的擁擠知覺是一種主觀感受，若能有效衡量並瞭解其顯著影響因素，對遊憩區之經營管理與規劃將有相當大的助益。本研究之目的即是透過視覺模擬法衝量遊客的擁擠知覺，並藉問卷調查方式探討影響遊客擁擠知覺因素。研究方法透過文獻回顧的方式蒐集影響擁擠知覺之相關理論或影響因素，以阿里山國家森林遊樂區為實證地點，調查時間自2013年10月至2014年7月，訪問對象為遊客及當地居民與工作者，有效樣本數為526份。結果發現，影響擁擠知覺因素有遊客個人、遊憩環境及遊憩活動等層面，而顯著影響擁擠知覺因素則有受訪者類型、旅遊型態、年齡、教育程度、到訪次數、遊憩環境、假日或非假日。最後本研究認為社會干擾理論和期望理論較適宜用來解釋森林遊樂區遊客擁擠知覺。

關鍵字

社會承載量 ； 擁擠知覺 ； 可接受程度 ； 視覺模擬法

並列摘要

Taiwan government has developed international tourism and improved the quality of domestic travel via “Project Vanguard For Excellence in Tourism” in 2008. This project aimed to promote tourism advantages, increase competitiveness, and add value of the tourism industries. Thus, it has follow to increase the number of visitors and they usually perceived low-quality recreation due to crowding in recreational area. Visitor’s perception of crowding is subject feeling of the individual. If we can effectively measure and understand its significant factors, it will be help for the management and planning of the recreation area. The main objective of this paper is to find the factors that affecting visitor’s perception of crowding via visual simulation method in questionnaire technique. The research method of this thesis included literature review several theories and factors about perception of crowding and empirical survey of tourists in Alishan National Forest Recreation Area. Data were collected through questionnaire survey and obtaibed 526 samples that comprised three kinds of respondants (visitors, residents and local workers) during October, 2013 to July, 2014. Literature review prompted the demensions of crowding included: demographic of tourists, settings, and activities. The results showed that significant affecting the visitor’s perception of crowding were the kind of respondents, travel type, age, education level, revisit times, settings, and working day or holiday. Finally, it demonstrated the social interference theory and expectancy theory can be suitable to explain the factors of visitor’s perception of crowding in national forest area.

並列關鍵字

social carrying capacity ； perceived crowding ； acceptability ； visual simulation method

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