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  • 學位論文

競爭優勢策略分析之應用-以T有機碾米廠為例

A study on competitive Advantage Strategy Analysis of T Organic Rice Mill

指導教授 : 王鐘和 彭克仲

摘要


摘 要 學號:N9911009 論文名稱:競爭優勢策略分析之應用-以T有機碾米廠為例 總頁數:81 學校名稱:國立屏東科技大學 系(所)別:農園生產系碩士在職專班 畢業時間及摘要別:103 學年度第2 學期碩士學位論文摘要 研究生:吳文東 指導教授: 王鐘和 博士 彭克仲 博士 論文摘要內容: 本研究以T有機碾米廠為個案,進行競爭優勢策略分析之研究。利用核心資源構面、產業關鍵成功因素構面、顧客需求構面、策略意圖構面進行問卷調查,將四大構面變數給予量化並進行統計分析。 企業本身、顧客,以及競爭者為「策略金三角」,因此,針對三者分析如下。1.T有機碾米廠內部核心資源發揮相當好,競爭優勢來自農民對於有機米生產有信心及提供農民和員工專業教育訓練。2.對於關鍵成功因素掌握性佳,競爭優勢來自驗證取得有機驗證標章、資金周轉順利,無財物問題。3.關於顧客需求評量,顧客對於產品注重產品是否經過有機驗證、重視企業品牌形象、全自動化電腦生產流程、重視健康安全。 創新SWOT分析可知內部實質競爭優勢來自全自動化電腦生產流程、組織資金周轉順利,無財務問題、積極配合政府相關單位政策執行。另外在外部機會方面顯示有機碾米廠達到顧客所需求全自動設備及專業服務生產,讓消費者食的安心、健康、品質佳的目標較佳 最後在差異分析方面,呈現T有機碾米廠經營主體的策略意圖和企業實質競爭優勢與市場機會之間,其掌握度與配合度表現良好,即企業能充分發揮實質競爭優勢及能掌握市場機會。 關鍵字:有機碾米廠、競爭優勢、策略分析

並列摘要


Abstract Student ID: N9911009 Title of thesis: A study on the competitive Advantage Strategy Analysis of T Organic Rice Mill. Total page:81 Name of Institute: National Pingtung University of Science and Technology Department of Plant Industry. Graduate Date: June, 2014 Degree Conferred: Master Name of student: Wen-Tung Wu Adviser: Chong-Ho Wang, Ph.D. Ke-Chung Peng, Ph.D. The contents of abstract in this thesis: In this study, T organic rice mill was adopted as the study case for competitive advantage strategy analysis. The core resource dimension, the industrial key success factor dimension, the customer demand dimension, and the strategic intention dimension were used in the questionnaire survey. The variables in the four dimensions subsequently underwent quantitative and statistical analysis. The company itself, customers, and competitors form the “strategic golden triangle”. Hence, the three are analyzed as follows: 1. T organic rice mill’s internal core resources are well utilized, and the competitive advantage comes from the farmers’ confidence for organic rice production and professional educational training provided for farmers and staff; 2. The key success factors are well grasped, and the competitive advantage comes from verified organic certification marks, smooth cash flow, and absence of property issues; 3. As for the assessment of customers’ needs, customers are concerned about whether products have organic certification; they value the company’s brand image, automated computer production processes, as well as health and safety. The innovative SWOT analysis shows that the actual internal competitive advantage comes from automated computer production processes, smooth organizational cash flow, absence of property issues, and active cooperation with the government agencies’ relevant policy implementations. As for external opportunities, the preferred goals of the rice plant include: reaching customers’ demand for automated equipment and professional services and production, thereby ensuring consumers eat healthy and high-quality foods. Finally, the differential analysis presents T organic rice plants’ main strategic intention, the actual corporate competitive advantage, and market opportunities are well grasped and coordinated. In other words, the company has seized its competitive advantage and has grasped the market opportunities. Keywords: organic rice mill, competitive advantage, strategic analysis

參考文獻


顏秀如 (2006) 國民小學創新經營與競爭優勢之研究。臺灣師範大學
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