文具修正帶產品趣味感的設計機制探討創作論述

Exploring Fun Design Mechanisms for Stationery Correction Tape Products

賴慶鴻(Ching-Hung Lai)

指導教授 ： 蕭嘉猷

國立臺中科技大學/設計與語文學院/商業設計系碩士班/碩士(2012年)

https://doi.org/10.6826/NUTC.2012.00040

摘要

物品是沒有生命的東西，而使用物品的人卻有著七情六慾的思想情緒，一個不具有情感的產品將無法感動使用者，更無法為產品帶來更多的效益。本研究的目的就是期望能夠透過對情感的了解，分析趣味感對於消費者心理層面的影響及趣味設計於產品上之運用要點，經由文獻探討找出影響使用者情緒感受的要素及趣味感的造型要點，整合現行已銷售流通於市場的修正帶產品，並予以分類搜集整理分類歸納，找出相同、相似及相異點，套用趣味設計要素的理論架構，再分析實際產品、趣味要素與消費者感受三者之間的關係脈絡，汰除不合宜的要素條件獲得相對適當的趣味感設計準則。相同的設計理論原則不見得可以百分之百的運用在各式的產品上，因此篩選要素就成為相當重要的關鍵，正確的方向可以擬定出風險較低的設計準則，經過實務的分析，本研究擬訂出四項趣味感的設計要素，分別為：1.玩樂、2.擬人、3.聯想、4.形式，四大要素，利用這四項要素重新驗證現行修正帶產品樣式特徵，最後再融入創新的設計巧思，設計跑車曲線造型、搖擺公仔造型、商務用長米數造型、直尺複合功能造型等四個系列產品，再透過問卷調查統計出使用者對於創作品的感受評測，了解預期成果與實際效益之落差，成為修正與再創新設計的參考。

關鍵字

情感設計 ； 趣味感 ； 文具用品 ； 修正帶

並列摘要

Although objects are not living, users may feel various emotions toward everyday articles. A product that possesses no emotional substance cannot establish ties with users, and will therefore not be as effective as it can be. The goal of this study is to analyze the effect of fun on consumer psychology and examine the essential points of fun product design through an understanding of users' emotions. A review of the literature found elements that may affect users' moods and key points of fun design. This study also investigated correction tape products currently on the market, performed classification and data collection and analysis, and found identical, similar, and different points. A theoretical framework is applied to fun design elements, and analysis performed on the relationship between the three aspects of actual products, fun elements, consumers' impressions. After discarding unsuitable elements and conditions, the study obtained the most suitable fun design guidelines. Because the same design principles cannot necessarily be applied to all product types, selection of appropriate elements is a very important task; adopting a correct strategy can lead to the formulation of design guidelines with relatively low risk. Following practical analysis, this study formulated four fun design elements, which are (1) enjoyment, (2) anthropomorphism, (3) mental associations, and (4) form. These four elements were used to analyze the stylistic characteristics of existing correction tape products. Finally, employing innovative design thinking, this study created four practical business-use correction tape products featuring aerodynamic sports car styling and bobblehead designs, while also incorporating a straightedge function. A questionnaire survey was used to assess users' impressions of these products; analysis of the difference between the expected and actual results was used to guide revision and further innovative design efforts.

並列關鍵字

Emotional design ； fun ； correction tape ； stationery articles

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