品牌是公司一項重要的資產,本專案為「智慧財品牌策略公司」二十年來操作品牌客戶的相關經驗及資源整合,內容分析自創品牌的重要歷程和執行配合實際展店導入市場之流程。 首創「蓮語」品牌由內而外一致性整合的概念,以複合式美學為其營業模式。由品牌核心精神發展應用至平面包裝設計,再延伸至空間整合的方式,讓蓮語展現一貫的品牌形象,如此一來將有助於消費者接受該品牌及其產品。 蓮語品牌的定位不只是設計與美化的表面,而是反璞歸真的美感生活,創造出獨一無二的核心價值;在蓮語,設計跟生活的豐富性產生對話,讓設計不再只是設計、生活也不再只是生活,是個能讓女性消費者充分的享有休閒與精神並重的生活空間。 本報告以品牌實際導入案例,在庸庸碌碌的大環境下,期盼未來有更多人重視女性之內在養成,提供更多元化課程,讓更多人受惠。此案為商業(品牌)設計、空間設計、創作藝術、塗鴨藝術、純藝術、應用藝術設計等之泛設計界整合,進一步提出自身經驗之解決方案的建議,期望未來能提供給業界或自創品牌者解決問題的方法。
Brand is one of company’s important assets. Brand Design Project of Lotudit is designed to integrate Clever Brand Identity’s expertise and sources obtaining from clients. The content aims to analyze the process and execution in development of a self-owned brand collaboration while opening a physical store. The brand-new idea of “Lotudit” is designated to an integrated concept: using aesthetic is the management method. Applying the core value of Lotudit to package design and the space is one way to reveal a coordinating brand image to assist consumers’ recognition to Lotudit. As a matter of fact, brand positioning of Lotudit is more than design and refinement, but a way to seek for aesthetic lifestyle in order to create unique brand core value. In Lotudit, a mutual communication between design and the possibilities of life is able to be happened. Thus, design and life are not only literary terms because Lotudit enables female consumers to enjoy the pleasure of living with a relaxing and spiritual life. This project is based on real-life cases. With a hustle and bustle environment, this project is expected to introduce more people the idea of developing knowledge from inside, especially to females. By providing a variety of workshops, more and more people will work with this idea. Brand Design Project of Lotudit is about commercial (brand) design, interior design, conducting art, graffiti, and high art. To be in short, this project is an integration of applying art design. Furthermore, there will be a feasible plan being suggested for future followers.