A study of Service quality and Intention to Visit for Hanoi tourist

A study of Service quality and Intention to Visit for Hanoi tourist

Dao Ngoc Hai(Dao Ngoc Hai)

指導教授 ： 林錦玲

共同指導教授 ： Nguyen Quang Vinh(Nguyen Quang Vinh)

義守大學/管理學院/企業管理學系/碩士(2015年)

https://doi.org/10.6343/ISU.2015.00273

摘要

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關鍵字

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並列摘要

Vietnam is becoming one of the famous tourist destinations in the Asia-Pacific region, and tourism industry has made great strides in recent years. Considering potential destination, Hanoi is one of the options for both domestic and international tourists. The purpose of this study is to examine the relationship between service quality and tourist intention behavior. Results showed that service quality was the predictor variables for tourists’ intention behavior. The result from T-test and ANOVA show that there are no difference in respondents’ demographics and intention behavior. Based on the findings, the implications, limitations of this study, and directions for the future research were discussed.

並列關鍵字

Service Quality ； Intention Behavior ； Vietnam Tourism ； Hanoi Tourism

參考文獻

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