自從行政院於2009年起推動六大新興產業之後,觀光產業現已成為國內經濟發展之重點之一。而義大世界是結合購物、遊樂、住宿、學習等綜合大型遊憩地區,是台灣最熱門也是全亞洲最大之觀光休閒地區。然因為遊客眾多容易造成周遭聯外道路擁塞及交通服務水準降低之情況發生,因此義大世界在設計初期即有規劃相關配套措施,並於園區內各主要據點規劃遊覽車、自用車、機車等既有停車場及因應連續假期與大型活動之臨時停車空間,而且提供園區免費接駁車等服務,以舒緩上述交通擁塞及停車困難之情況。但由於目前園區若遇到特殊節慶或大型活動仍會有引發大塞車而導致服務水準下降之情形。因此為探究相關問題之主因,本研究透過義大世界管理階層及相關文獻之回顧,綜合整理出一份滿意度調查問卷,並於2013年12月~2014年2月透過便利抽樣於不同時段與尖、離峰日進行訪問,以分析旅客到義大世界前,對於使用不同旅運工具及設施與使用園區接駁輸運服務及現有停車空間後之滿意度情況進行調查。 根據問卷調查分析結果顯示,義大世界周遭設施及服務當中主要以接駁車搭乘之舒適性及大眾運具有些許過站不停之不好情況,此外在汽、機車停車場部分,則是發現館內廁所清潔及排氣設備受訪者有較為不滿意之結果,因此也建議管理單位應針對遊客不滿意之部分改善,其相關設施或增加環境整潔頻率,藉以提昇遊客來義大世界遊玩服務品質,以增進民眾對整體園區之服務滿意度,並提升營運的實績。
Since the Executive Yuan to promote the six emerging industries at 2009, tourism industry has become the focus of economic development. E-DA World is a combination of shopping, recreation, accommodation, learning large-scale integrated learning recreation area, and the most popular tourist recreation area of Taiwan, because many tourists are likely to cause problems to reduce road congestion and traffic service standards, therefore, the main stronghold in the planning of the tour, from cars, motorcycles and other temporary parking space for car parking in the park, and the park offers free shuttle service to solve the traffic problems. Therefor, to explore issues related, the research through management of E-DA World and review of the relevant literature sorting out a satisfaction questionnaire. And in December of 2013 - February of 2014 at different times with a sharp, off-peak day visit, in order to analyze visitors to E-DA World used of different modes of transport and transport and facilities and shuttle service and satisfaction of existing parking space of the existing situation investigation. According to the survey results of the analysis found the E-DA World shuttle to ride comfort, and non-stop problem. And the car and motorcycle parking section, found the toilets clean and exhaust equipment respondents have more dissatisfied results. Recommendations for improving management units should be part of the visitors are not satisfied, and improve public satisfaction with the overall service of the park and enhance operating performance.