本研究旨在探討臺中大肚山地區的休憩環境營造策略,分析大肚山地區遊客與大肚山之間的關係,並透過重要表現分析法、推論統計分析等方式來瞭解不同屬性遊客對於各景點需求之滿意度為何,研擬未來大肚山地區與鄰近地區休閒環境營造策略方向規劃之參考。經研究探討結果顯示,臺中大肚山地區整體上是令人滿意,其中遊客最滿意的是自然景色優美、環境整潔綠化。本區具有紓解壓力的功能,而遊憩需求度和遊憩體驗滿意度,兩者兼具有顯著正相關,推論出臺中大肚山地區遊客對於內心所關心的需求已感受到滿足。而且針對各景點重遊的意願相當高,顯示台中大肚山地區帶給遊客足夠肯定與支持。本研究亦發現遊客對於大肚山的大眾運輸工具的便利性以及遊客對公廁便利性最不滿意;安全維護、環境植栽綠化對於遊客仍感不足,遊客建議能在園區增設生態保育公園和生態教育園區,對於當地的消費問題包括:餐飲價格、品質、數量、特色。本研究最後根據相關分析提供後續相關策略規劃及改善空間營造之建議。
This study is aimed to explore the casual environment construction strategy of Taichung Mt. DaDu. The purposes of study are finding out the relation between tourist and Mt. DaDu. Importance- Performance Analysis (IPA), focused interview are adopted as analyzer to realize the how location and tourist with different attribute affect satisfaction. This investigation is going to provide the construction strategies to Mt. DaDu and nearby area. The study result showed the significant satisfaction of Mt. DaDu area. The significant factors are natural beauty and cleanness of environment. Tourists are able to release their stress in Mt. DaDu. However, there exist a positive relation between demand characteristics of leisure and satisfaction. This is point out Mt. DaDu meet the needs of tourists and tourists show their willingness of revisit. This study also found out the most dissatisfactions in Mt. DaDu were public transport and convenient. Tourists also were dissatisfied with public toilet, security and environmental forestation. In the area of Mt. DaDu, tourists hope there could be an ecological conservation zone and ecological education park. Moreover, there should be more products with reasonable price and local characters. Therefore, this study considered the strategies should be priority thing to do. The strategies have to determine with results.
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