生活品質會受到個人價值觀與生活型態因素的影響,且休閒活動和個人價值觀特性、社會交際有關聯(Headey,1993)。因此,從不同層面的影響因素去探討生活品質,將有助於針對遊客生活品質的瞭解。本研究係以墾丁地區的遊客作為研究族群,嘗試探討與驗證遊客的價值觀、旅行生活型態與生活品質之間的關係。本研究資料來源是以「2006國民旅行生活型態調查問卷」,於95年3-4月間至墾丁地區進行非隨機便利抽樣,獲得有效問卷223份,有效回收率為84%。 透過AMOS結構方程模式驗證價值觀、旅行生活型態與生活品質三者之關係,獲得良好的整體模型配適度。研究結果發現: 1.遊客的價值觀對於旅行生活型態有正向顯著影響。 2.遊客的價值觀對於生活品質有正向顯著影響。 3.遊客的價值觀,會透過旅行生活型態的中介作用,間接影響生活品質。
Abstract The factors that influence Quality of Life are value and life style. Leisure activities related to value and social characteristic. In order to understand and get more information about travelers’ quality of life, we discuss Kenting’s travelers from different impact factors. This study investigated the relationships among value, travel lifestyle and quality of life on Kenting’s travelers. After getting 223 useful questionnaires, AMOS 4.0 (Analysis of Moment Structure) was employed to analyze the relationships among value, travel lifestyle, and quality of life on Kenting’s travelers. The study found: 1.traveler’s value would effect their travel lifestyle, 2.traveler’s value would effect their quality of life, and 3.traveler’s value will through mediator -travel lifestyle, and then effect their quality of life.