鄉村旅遊地遊客休閒生活型態與遊憩需求之關係

The Relationship of Tourist’s Leisure Lifestyle and Recreation Demand in Rural Tourism Area

施欣儀(Hsin-Yi Shih)

指導教授 ： 湯幸芬

亞洲大學/管理學院/休閒與遊憩學系碩士班/碩士(2006年)

摘要

摘要
休閒生活成為現代人越來越重視的議題，人們的休閒生活型態亦成為社會學家關切的方向。都市化程度遽增的今日，鄉村地區之「鄉村性」成為吸引遊客，尋求放鬆、愉悅、進行休閒度假的重要因素。因此本研究希望能找出鄉村旅遊地遊客之休閒生活型態為何？不同休閒生活型態是否會對遊憩本身或資源有不同的需求？研究將藉由休閒生活型態的探討，了解遊客平時的休閒生活模式，並深入探討各休閒生活型態間與生活背景的影響，最後探討各休閒生活型態間與遊憩需求之差異。
本研究將問卷分為三個部份：分別為遊客基本資料、休閒生活型態以及遊憩需求。針對三義勝興火車站遊客進行便利抽樣調查，共發放230份問卷，有效問卷為197份，有效回收率為85.5%。首先採用因素分析將休閒生活型態萃取出四個因素構面：「休閒注重性」、「休閒活動性」、「休閒社群性」，「休閒資訊性」。再經過集群分析將遊客分為四種類群，分別命名為：「休閒資訊導向」、「休閒活動導向」、「多元化休閒導向」、「注重休閒導向」。研究採用卡方分析探討各休閒生活型態與生活背景之差異，顯示各休閒生活型態間在「職業」、「婚姻」以及「教育程度」上有顯著的差異；並利用變異數分析各休閒生活型態在遊憩需求的差異上，分析結果顯示「休閒資訊導向」在從事鄉村旅遊時有明顯的「社會」層面需求；「多元化休閒導向」進行鄉村旅遊時最重視「心理」層面需求的獲得，即個人內在的收穫，其他兩休閒生活型態的遊客在此四個遊憩需求構面無顯著的反應。

關鍵字

休閒生活型態 ； 遊憩需求

並列摘要

Abstract
Leisure life has became a significance issue for modern people, and for sociologists, the leisure lifestyle for people is also a major concern for them. By present urbanization level, the “rurality” of rural areas certainly the best facter of escaping pressure, searching for relaxing, pleasure and recreations. For this reason, this research would like to find out what about the leisure lifestyle of rural area tourists? And how is the recreation itself or the resource is effected by different leisure lifestyle? By research on leisure lifestyles, understand the usual forms of leisure life of tourists. And further more, to deeply investigate the difference between leisure lifestyles and life background of each group. And finally to combine the leisure lifestyles and recreation demands of tourist in the conclusion.
This research divided the questionnaire into three parts. Basic information of tourists, leisure lifestyle, recreation demands. Aimed at tourists at Sun-Yi Sung-Sin railway station to be engaged in convenience sampling, total questionnaires 230 copies, and valid questionnaires 197 copies, efficacious retrieve is 85.5%. Researching analyzed, firstly adopting factor analysis to extract leisure lifestyle into 4 components, which are “leisure importance”,” leisure actions”, “leisure leisure lifestyles”, and “leisure information”. And then by cluster analysis, divided the tourists into another four leisure lifestyles, which are named as “ leisure information orientation”,” leisure action orientation”,” diversification leisure orientation”, and “centered on leisure orientation”. The research uses chi-square test to analysis and confer the tourist’s life background an difference between leisure lifestyles, and shows up the occupations, marriages and education level of tourist between leisure lifestyles has remarkably difference. And by using ANOVA the different between leisure lifestyles of recreation demands, the results indicated that, when “ leisure information orientation” tourists are engaged in rural tourism with demands obviously of level of “social”. And While” diversification leisure orientation” tourists are engaged in rural tourism with demands obviously of level of “psychology”, accordingly inherent gains of individuals. Another two leisure lifestyles shows up without responses obviously of recreation demands.

並列關鍵字

Leisure Lifestyle ； Recreation Demand

參考文獻

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