體質弱勢旅客網路資訊管道之初探

The initial approach of traveler with constitution-minority access to healthy information on the internet.

許曉茹(SHIU SHIAU RU)

指導教授 ： 藍守仁 ； 鄭健雄

亞洲大學/管理學院/休閒與遊憩管理學系碩士班/碩士(2005年)

摘要

網際網路因資料多樣化、搜尋便捷及傳遞訊息快速、無時間地理環境限制等優點，讓民眾可以藉由上網諮詢健康相關資訊，吸收健康知識；加上旅遊人口的不斷成長，旅遊者身分特質隨之區分更細，以適應旅遊市場需求的變化。但是出國旅遊均對於想出國旅遊的老年人、小孩、孕婦、慢性病患或體質較差的旅客皆是一大考驗。本研究想對以上的這類型旅客探討其網路資訊的來源管道，並了解國內旅行社網頁所提供給旅客之健康資訊內容，整合研究結果，並提供給旅客及旅行業者做參考。
交通部觀光局行政統計資料顯示目前登記有案之旅行社一共有2581家，其中708間旅行社有架設網站，只有30家旅行社在其網頁連結中有網路健康資訊，目前有提供網頁服務的旅行社並有提供相關旅遊醫學資訊服務的比例不到一成。其次，根據本研究所定義之體質弱勢旅客尋找相關網頁，只有83個網頁，這些網頁，六成以上是出自商業性的網站。
本研究最後對使用網路健康資訊者、網站經營者、政府衛生機關與未來後續研究提出建議。

關鍵字

網路資訊的來源管道 ； 體質弱勢 ； HASH(0x8e03610)

並列摘要

Because the internet network has some advantage such as diversification of information, searching conveniently and transmitting the message fast, having no time and geographical environment limits etc., and people can consult the information and gain knowledge about health by surfing on the internet. Furthermore, the growing up constantly of travel population, the differentiation of tourist’s identity speciality is more detailed, in order to accommodate the change of the market demand of the travel. However, traveling abroad is the great test to the old people, child, pregnant woman, chronic patient or people have bed constitution who want to travel abroad. This research wants to probe into its network information source channel about this type passenger of above, and understand the health information content that webpage of the domestic travel agency offer the passenger, combine the result of study, and gives the passenger and travel industry consults.
The administrative statistical data of travel agency of Ministry of Communications shows that there are 2581 altogether in the travel agency that registers at present, among them, 708 travel agencies erect websites, there is health information of networks in its webpage is linked in only 30 travel agencies. A travel agency offering service of the webpage at present and relevant medical information of travel, the proportion is less than 10%. Secondly, look for the relevant webpage according to the travelers with constitution-minority that this research defines, only 83 web pages. These web pages, more than 60% is websites coming from the commercial one.
This research finally proposes the suggestion to the person who uses network to get healthy information, website's operator, government's hygiene organ and follow-up in the future.

並列關鍵字

Network information source channel ； Constitution-minority

參考文獻

13.濱田篤郎（2005）。疾病的世界地圖。（曾維貞譯）。台北：時報文化出版企業股份有限公司。

1.Baloglu,s.,＆Mangaloglu, M.（2001）. Tourism Destination image of Turkey, Egypt, Italy as perceived by US-based tour operators and travel agents. Tourism Management,22,1-9.

3.Connolly, D.Jl., Olsen, M.D., and Moore, R, G.,（1998） “The Internet as adistribution channel,” Cornell Hotel and Restaurant Adminitration Quarterly, Vol.8, No.4, pp:42-54.

5.Elliot, B. J. and Polkinhorn, J. S.（1994）. Provision of consumer health information in general practice. In BMJ, 308:509-510.

8.Sonnenberg FA.（1997） Health Information on the Internet: Opportunities and Pitfalls. Archives of Internet Medicine. 157(2):151-2.