服務業是目前台灣經濟發展的新動力,基於配合知識經濟的發展,以及提升生活品質等因素,所以政府全力發展服務業。台灣現在的日本料理店及販賣日本料理的餐館,相較於其他異國餐館在台灣的面貌,日本飲食文化在台灣發展已相當蓬勃,料理種類之多,讓人目不暇給。然而,其背後的歷史成因及社會背景:不管是從殖民時期的以在地化至台灣人民生活,後來商業化的推波助燃,都是令人印象深刻的歷程。企業所提供的服務品質,其最終仍是由消費者所鑑定,良好的服務品質,增加顧客再度光顧的機會,本研究透過因素分析找出影響日本料理業者服務品質的關鍵性因素為服務性因素與需求性因素,藉此瞭解消費者的心聲,提供業者在提升服務品質時,能夠有一個參考的依據,強化企業的服務內涵提升附加價值,讓顧客的滿意度上升,提升顧客的再購意願,達到業者與顧客間雙贏的局面。
The service is the new motive power in Taiwan’s economic development, with the knowledge-based economic development and enhances quality of life factors, the Government-wide effort to develop services. Taiwan, Japan, engaging in stores now and selling the food halls and Japanese cuisine, compared to other countries food halls and abnormal appearance in Taiwan, the Japanese food culture in Taiwan has become quite vigorous, engaging in many types, makes no leisure projects to. However, the causes behind the historical and social background: no control from the colonial period to the localization to the Taiwan people’s lives, then push the commercialization of wave combustion, is impressive history. Quality services provided by enterprises, it rests ultimately with the identification of the consumer, good for service quality to increase customer patronize. This study through factor analysis the quality of their service against Japanese food the key factors to the service factor and demand factors, to understand the aspirations of consumers and provide businesses in improving service quality, to have a reference basis, and strengthen services to enhance value-added content, so that increased customer satisfaction, improve customer's repeat purchase intention to achieve the industry win-win situation with customers.