〈繪本跨媒介轉述為互動電子繪本之敘事策略初探：以經典繪本《好餓的毛毛蟲》改編「波隆那國際大獎」電子書為例〉

跨媒介敘事者盼藉「故事延展」及「媒介延展」開拓故事世界，持原作及改編作品「互媒」建構承襲體系。跨媒介敘事之「故事延展」可依原作圖像、文字、固文整合為軸，融入細節等延伸既定內容。跨媒介敘事可因應不同載具而「媒介延展」，以特定敘事資源改編文本。本研究以經典繪本《好餓的毛毛蟲》改編為同名互動電子書為例，闡釋跨媒介轉述之敘事策略。《好餓的毛毛蟲》改編者以幼兒為目標族群，考量幼兒認知及審美發展而建立確定點，融入日常生活事物而再設計故事。以故事延展為例，《好餓的毛毛蟲》電子書圖像沿用原作設定，新增細節安排；改編版本之文字則轉化原作字彙。以媒介延展為例，電子書之視覺模組、聽覺模組、互動模組均引導改編歷程。《好餓的毛毛蟲》視覺模組融入兒童熟悉之立體書等類型，聽覺模組融入音效及配樂盼予感官刺激；互動模組則考量幼兒認知及審美發展，設計易理解之互動遊戲。跨媒介敘事者可用圖文「互媒」而串接故事網絡，模仿圖像樣貌等承襲既有品牌特質；亦可考量目標閱聽人之美感反應，依「故事延展」及「媒介延展」等延伸敘事品牌。

關鍵字

改編；故事網絡；敘事策略；跨媒介敘事；繪本

並列摘要

Transmedia storytellers expand the world illustrated in a story by combining approaches of narrative expansion and media expansion, in addition to constructing an ＂inherence system＂ based on the intelmediacy between the original and revised versions of the story. During narrative expansion, a transmedia story presents a work on the basis of its original images and texts, in addition to integrating extended contents such as fine details that further illustrate the original work. During media expansion, a transmedia story is added to narrative media across various platforms to present the original work. In the present study, the transmedia storytelling approaches were applied to the design of an interactive eBook. My very Hungry CaterpIllar, which was adapted from the eponymous classic illustrated children' book. Tailored to facilitate the cognitive and aesthetic development of child readers,the adaptation comprises stories related to everyday life. Through narrative expansion, the eBook use animations to present the original visual contents, displays the original textual contents in different formats of discourse, transposes original images and text, and provides games to engage young readers. Through media expansion, the eBook was designed with visual, auditory, and interactive modules. The visual module presents three-dimensional content that appeals to children; the auditory module delivers soundtracks and background music to provide auditory stimulation; and the interactive module offers intelligible, interactive games to promote the cognitive and aesthetic development of child readers. Through image-text intermediacy, transmedia storytellers can establish story networks that link with the original works, thereby inheriting the attributes (e.g., images and figures) of existent brands. They can also extend the narrative brands of original works by employing narrative and media expansions according to the aesthetic responses of target readers.

並列關鍵字

Adaptation ； story network ； narrative strategy ； transmedia storytelling ； picturebook

參考文獻

https://www.cwbook.com.tw/product/ProductAction.shtml?prodId=0000007390

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國際替代計量

〈繪本跨媒介轉述為互動電子繪本之敘事策略初探：以經典繪本《好餓的毛毛蟲》改編「波隆那國際大獎」電子書為例〉

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