從區位理論的觀點探討電子報與傳統報紙在內容上的異同：以中時報系之電子報與報紙爲例

The Differentiation and Relative Advantage of Contents between E-newspaper and Traditional Newspaper: The Case of China Times Inc

張意曼(Yi-Man Chang) ； 陳柏宏(Po-Hung Chen)

《傳播與管理研究》 2卷2期 (2003/01) Pp. 209-230

https://doi.org/10.6430/CMR.200301.0209

摘要

本研究從區位理論的角度來探討在台灣發展已久的電子報，在網路泡沫化的今日，其在內容上與報紙相比具有何種差異、優勢，以從中了解電子報的發展現況，並提供其未來一個方向。而本研究從台灣電子報發優異的中時報系著手，來探討電子報與報紙在報導類型及新聞主題內容上的差異，結果本研究發現電子　報成長緩慢，雖然其發展已有一段時間，但是，仍未依其特有的發展出自己的一條路，其在區位寬度及區位優勢上，中時傳統報紙都比中時電子報佔更多的優勢，而與報紙的區位重疊度也高。可見在電子報內容特色的發展上，未來還有很長的一段路要走。

關鍵字

中時電子報 ； 內容分析 ； 區位理論 ； 報紙 ； 電子報

並列摘要

In order to understand the current situation of Taiwan's newspaper and to provide a vision for future development, this research discusses the differentiation and relative advantage of e-newspaper and it's difference from traditional newspaper in Taiwan. The research studies an outstanding e-newspaper, ”China Times,” in the market to further discuss and probe the difference of news' themes and categories between e-newspaper and traditional newspaper based on the niche theory. The result indicates that, although e-newspaper has been developed for several years, its growth is too slow and fails to develop its own advantage. Traditional newspaper outperforms e-newspaper in the niche breadth, the niche advantage, and the degree of niche overlap is high. In a nutshell, e-newspaper still has a long way to go in building its own character for content.

並列關鍵字

China Times Interactive ； content analysis ； e-newspaper ； newspaper ； niche theory

參考文獻

趙雅麗(2002)。從台灣明日報的停刊看中文電子報之前景。傳播與管理研究。1(2)，173-187。

Chyi, H. I.,Sylvie, G.(1998).Competing with whom? where? and how? A structural analysis of the electronic newspaper market.The Journal of Media Economics.11(2),1-18.

Chyi, H. I.,Sylvie, G.(2001).The media is global, the content is not: The role of geography in online newspaper markets.The Journal of Media Economics.14(4),231-248.

Colinvaur, P.(1993).Ecology 2.Canada:John Wiley & Sons. Inc.

Dimmick, J.(1997).The theory of the niche and spending on mass media: The case of the "video revolution".Journal of Media Economics.10(3),33-43.