Agriculture industrialization is an inevitable trend in Taiwan and the production-marketing team should be the driving force behind it. This study reveals that to develop a production-marketing team requires a collective sense. There must be shared goals and management strategies for all production-marketing activities supported by senior management. The production-marketing team’s role must be fostering a “learning organization” so there is a corporate will to search for and solve problems resulting in good products, effective marketing and sound financial management. Such business is critical for the timely and successful transformation of agriculture and thus for its sustainable development in Taiwan.
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