推動醫師參與職場健康促進活動之方案－以SWOT分析為例

Strategies for Motivating Physician Participation in Workplace Health Promotion Activities

謝嫚妮

《長榮運動休閒學刊》 7期 (2013/06) Pp. 1-12

摘要

醫師為醫院中少數且易被忽略的一群，也因其不可預期的醫療工作，及高工作壓力與時間的不穩定性，致使參與健康促進活動受跼限。以2008年9名參與健走醫師，及未參與但與參與者同期及不同期共9名醫師，分別就參與活動與規律運動之動機，自覺運動效益，及促進或阻礙因素之個人因應策略經驗，以及對推動參與職場健康促進活動之建議，進行個別深度訪談。訪談資料依主題進行分類，以計畫行為理論、健康信念模式、因應策略對照與分析。以SWOT進行內部與外部現況分析，並依前進與改善策略，規劃適合參與的活動類型，包括：簡單可達成、個人目標導向兩大方向。未來可以焦點團體或開放式問卷，收集醫師參與運動的經驗，並朝多元化概念進行健康促進活動設計。

關鍵字

深度訪談 ； 體能健康促進 ； SWOT分析

並列摘要

Physicians, as a relatively small number in medical personnel in hospitals, are always neglected in workplace health promotion in Taiwan. Limited by high stress, uncertainty of work time, and unexpected nature of medical practice, physicians have constraints in participating workplace health promoting activities. In the study, a total of 18 physicians with and without participating the event of ”walking for fitness” were completed in-depth interviews to explore their motivation and challenges on participating the event and regular exercise, self-perceived exercise benefits, coping strategies for constraints, and suggestions on future directions. Qualitative data were analyzed and themeized under the theoretical frameworks of the planned behavior theory, health belief model and coping strategies. SWOT analysis was also performed to understand their current internal and external situation. The results identified that ”simple and achievable” and ”personal goal oriented” are two main accessible approaches for physicians to participating health promotion activities. The study recommends that focus groups and standardized questionnaires are viable ways to collect physicians' experience in health promotion participation in further research. In addition, the concept of diversity is also recommended when designing workplace health promoting activities in the future.

並列關鍵字

in-depth interview ； physical health promotion ； swot analysis

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