咖啡店照明方式對消費者心理感受之影響

The Effect of Lighting Models in Coffee Shop on the Psychological Responses of Consumers

陳璽敬(Si-Jing Chen) ； 林志隆(Chih-Long Lin)

《人因工程學刊》 17卷2期 (2015/12) Pp. 73-80

https://doi.org/10.6273/JES.2015.17(02).02

摘要

本研究藉由語意分析法探討咖啡店照明方式及光源色溫對消費者心理感受與喜好度的影響，其中光源色溫分為2700°K、4000°K與6000°K三種水準，燈具形式分為泛光照明燈具與半罩式直接照明燈具兩款，量測項目分為三部分：16組相對感覺意象之形容詞組、喜好程度、適合從事的活動類型等，共有30位男女性受試者參與本實驗。研究結果發現光源色溫顯著影響13組感覺意象形容詞組(p＜0.01)；燈具形式在其中四組形容詞中具有顯著差異(p＜0.01)；喜好程度顯著受光源色溫(p＜0.001)與燈具形式的影響(p＜0.05)。由此可知在咖啡店的環境中，受試者對於偏向黃光的2700°K光源色溫及平均照度較低(828 lux)的泛光燈具較為喜愛。

關鍵字

色溫 ； 照明方式 ； 心理感受 ； 喜好度

並列摘要

This study evaluated the influences of lighting models and color temperatures of surrounding light sources on the psychological responses of consumers. A total of 30 subjects (15 males and 15 females) participated in this study. In the experiments, there were two lighting methods (flood lighting and direct lighting) and 3 different light color temperatures (2700°K, 4000°K, and 6000°K) which creating 6 different lighted environments for the subjects to experience. After they experienced, the semantic differences were analyzed to explore the subjects' psychological feelings and preferences. The study results show that color temperatures and lighting methods significantly influenced the subjects' psychological feelings and preferences. The most preferred color temperature was 2700°K, while the most un-preferred one was 6000°K. In the aspect of lighting method, flooding lighting was significantly preferred by the subjects than direct lighting. According to the experimental results, the study suggests that a coffee shop not only use light source of 2700°K color temperature and flood lighting method, but also the environment should be designed to create relaxing, classic, natural, and warm feelings, to increase consumers' preference.

並列關鍵字

Color Temperature ； Lighting Method ； Psychological Feelings ； Preference