台灣牛乳產業剩餘乳及其調節措施之研究

A Study on the Surplus Milk of Dairy Industry and Its Leveraging Strategies in Taiwan

黃炳文(Biing-Wen Huang)

《中華農學會報》 7卷2期 (2006/04) Pp. 162-175

https://doi.org/10.6730/JAAC.200604_7(2).0004

摘要

剩餘乳，尤其在冬季，向來為牛乳產業發展的關鍵課題之一。全體受訪酪農戶中，有63%表示有剩餘乳，全體平均剩餘乳佔產乳量的5.8%。在受訪乳廠中，80%有剩餘乳的問題，剩餘乳佔實際收購量的12.6%，其中又以中型乳廠的比率最大為23.1%，而小型乳廠的比率最低為7.2%，因此可知乳廠的剩餘乳壓力大於酪農。對於剩餘乳的調節措施，根據酪農與乳廠的意見評量及因素分析法，以「促進消費與調控產銷」的組合策略較佳，該策略含括廠農共同塑造品牌形象、提升鮮乳品質、加強鮮乳廣告與消費者教育、訂定產銷目標數量、或成立全國生乳管控中心。

關鍵字

剩餘乳 ； 調節措施

並列摘要

Surplus milk, especially in winter, is usually one of the important issues facing the development of the dairy industry. Based on the survey, 63% of dairy farmers have the problem of surplus milk. The rate of surplus milk in dairy farms is 5.8% on average. 80% of milk plants also show that surplus milk is an issue. The rate of surplus milk in milk plants is 12.6% on average. The middle scale milk plants are at a higher rate of 23.1%, and the small scale ones are at a lower rate of 7.2%. This implies that the surplus milk pressure of milk plants is greater than that of dairy farms. Assessing the leveraging strategies for surplus milk (the mixed strategy of promoting consumption and harmonizing production and sales) is most feasibe. This is an evaluation of farmers' and milk plant managers' opinions and combines the method of factor analysis. This mixed strategy aims to mold the brand image by farmer and plant collaboration improve the milk quality, strengthen the fresh milk advertisement, educate the consumer, set the target of production, and build up the control center of milk production.

並列關鍵字

surplus milk ； leveraging strategies