大學生美感生活型態風格分析

Aesthetic lifestyle of College Students for Style Analysis

呂佳珍(C.C. Lu) ； 吳刻叡(K.J. Wu)

《紡織綜合研究期刊》 27卷1期 (2017/01) Pp. 46-54

https://doi.org/10.6439/TTRJ.201701_27(1).0005

摘要

消費者的美感偏好對設計者而言是重要的參考資訊。然而設計師所接受到的參考資訊，往往是市場調查後的文字資訊，再經由設計者的解讀與詮釋，使得最後所設計出的產品造形與消費者的理想的造形是有落差的。本研究目的即利用圖片工具去探討大學生的美感生活型態，透過此結果預測大學生喜歡的產品風格元素。本研究依據文獻蒐集大學生生活中能選擇的汽車、手機、服裝、機車產品及喜愛的活動作為美感生活型態產品樣本，透過專家進行焦點團體討論風格分群，作為後續問卷測量題項的發展依據。研究結果發現大學生偏好的汽車能歸納出7種風格、手機7種風格、服裝7種風、機車6種風格及8種喜愛類型的活動。本研究的貢獻在於以圖片的方式了解台灣大學生的美感生活型態，並將視覺化的研究結果製作成產品意象看版，讓設計師以視覺的方式得到消費者偏好的設計元素，減少消費者與設計者之外形認知差異，能設計出更貼近消費者所想要的產品風格外型。

關鍵字

美感生活型態 ； 產品設計 ； 偏好

並列摘要

The aesthetic preference of consumer is essential information for designers. However designers receive the reference information that always comes from marketing survey in text. The information needs to further comprehend and explain by designers themselves so that the final product styles have distances between designers and consumers. This paper aimed to discuss the product style preferences of college students by pictures classifying. The results of aesthetic lifestyle will enable designer to predict design elements of product styles. This study gather product samples of aesthetic lifestyle from the car, cell phone, clothe, motorcycle, and favorite activities in our daily life. The experts were invited to discuss and to classify the product style in the focus group. The results revealed that seven styles of car, seven styles of cell phone, seven styles of cloth, six styles of motorcycle and eight types of activities in the aesthetic lifestyle of college students. These results contribute an image way to understand the aesthetic lifestyle of college students, and visualize the results in the image boards. Designers gather the design elements of consumer preference by visualization, which decrease the cognitive difference between designers and consumers and close the product designs and the favorite styles of consumers.

並列關鍵字

Aesthetic lifestyle ； product design ； preference