服裝色彩對情緒之影響－以台灣國小學童為例

The Interaction of Clothing Color and Emotion -Taiwan Elementary School Students as An Example

黃淑琳(S.L. Huang) ； 邵淑萍(S.P. Shao)

《紡織綜合研究期刊》 27卷1期 (2017/01) Pp. 65-79

https://doi.org/10.6439/TTRJ.201701_27(1).0007

摘要

服裝色彩的選擇會影響兒童的心理發展，本實驗採問卷調查法，以國小高年級學童為研究範圍，了解兒童對色彩與服裝色彩的偏好，並研究服裝色彩和兒童情緒的關聯性，對照顧者挑選服裝時有所考量，並探討不同區域兒童的差異，服裝產業業者可藉由此研究了解兒童服裝需求，研發適合兒童穿著的服裝。由研究結果得知，兒童偏好高彩度、高明度的色彩，兒童對本身與他人服裝色彩偏好皆為藍、白色，不喜歡褐、灰色。研究結果得知大台北地區的兒童偏好藍色的服裝；桃園地區的兒童偏好黑色的服裝，不喜歡灰、褐、橙色等服裝；台中地區的兒童偏好藍、粉紅、黑色等服裝；高雄地區的兒童偏好藍、白、黑色等服裝。研究結果得知紅、橙、黃色會產生正向情緒；綠、紫、粉紅色產生中和情緒；黑、灰色產生負向情緒。大台北地區、桃園地區、台中地區、高雄地區的兒童對本身及他人服裝色彩產生的情緒反應相同。

關鍵字

服裝色彩 ； 服裝色彩意象 ； 國小學童 ； 情緒影響

並列摘要

Contemporary cultural and environmental influences children, they like different colors and clothing colors. Understanding of children of color preferences are important, this is an important study. Children's body and mind are in the growth phase, they change from one emotion to another very quickly. Subjects are elementary school students, the method to carry out this study was using a survey, This study is aimed to understanding children's emotion changes by clothing color, which is divided into children's own clothing and other people's clothing. This study also analysis of children's clothing colors for different acceptance, available to caregivers of children, the more suitable environment for children to grow and maintain a positive emotion. This study result reveal that children like bright colors, they favorite blue. Children have a positive emotion by red, orange and yellow clothing. Children have a middle emotion by green, purple and pink clothing. Children have a negative emotion by black and gray clothing.

並列關鍵字

Clothing color ； clothing color imagery ； primary school students ； emotional interaction