消費者生活型態、知覺價值與環保紡織品購買意願關係之研究

A Study of the Relationship among Life Style, Perceived Value, Purchasing Intention of GreenTextiles

張莛(T. Chang) ； 吳文演(W. Y. Wu)

《紡織綜合研究期刊》 27卷3期 (2017/07) Pp. 46-53

https://doi.org/10.6439/TTRJ.201707_27(3).0005

摘要

本研究目的主要探討消費者背景變項、生活型態及知覺價值對環保紡織品的購買意願是否有差異。研究採用問卷調查法，問卷內容分為環保紡織品購買意願、生活型態及知覺價值三個部分。問卷填答共335 人，有效問卷329 份，經SPSS 統計分析，研究發現消費者的背景變項、生活型態及知覺價值對環保紡織品購買意願具有顯著差異。

關鍵字

環保紡織品 ； 生活型態 ； 知覺價值 ； 購買意願

並列摘要

The main objective of this research is to discuss whether The consumer background variables ,The life style of consumer and The perceived value of consumer having any influences on green textiles Purchasing Intention. This research has used questionnaires research, the content of the questionnaire including 3 sections, which are questions on Green textiles purchasing Intention, Life style and Perceived value .There are total of 335 people took part in this questionnaires research, there are 329 valid questionnaires, after the SPSS statistical analysis, the research results is described The consumer background variables, The lifestyle of consumer and The perceived value of consumer have obvious differences on green textiles purchasing Intention.

並列關鍵字

GreenTextiles ； life style ； perceived value ； purchasing intention