南部女性銀髮族於服裝穿著不舒適部位及對服裝款式服裝喜好之研究

An Elderly Women Apparel Research on Unfit Problems and Style Preferences in Southern Taiwan

陳唯珍(W.C. Chen) ； 劉燕怡(Y.I. Liu)

《紡織綜合研究期刊》 27卷4期 (2017/10) Pp. 25-36

https://doi.org/10.6439/TTRJ.201710_27(4).0004

摘要

台灣將超越日本社會老化速度，成為高齡社會。本研究欲了解南部女性銀髮族體型改變後在購買服裝上的問題與對於日常生活服裝款式偏好進行探討。本研究採用一對一結構式深入訪談法研究，並且輔以問卷題目。結果發現，較年輕的「新銀髮族」不僅對目前市面上尺寸不合產生困擾外，也對於價錢昂貴產生問擾，這族群的銀髮族在購買衣服時對於胸圍與腋下、胯下與臀圍等地方感到尺寸不合；而年紀較長的「銀髮族」則僅反應尺寸不合，需修改的問題，在購買衣服時在腰圍及臀圍、胯下與臀部尺寸通常感覺不合；而這兩個族群都希望所購買的服裝可以修飾腰圍及臀圍等的體型部份。日常生活服購買方面，相較於年長的「銀髮族」，較年輕的「新銀髮族」偏好較能顯現曲線、長度較短的年輕款式，而較年長的「銀髮族」因身體機能的衰退及較畏寒，對於服裝的選擇上較不考慮服裝的流行性，而是著重在服裝的機能性（舒適及穿脫方便性）與包覆性等功能，因此通常選擇稍具腰圍線過臀圍線的長版上衣、褲子則四季皆喜好長及腳踝的全長長褲。本研究結果將可供產、官、學對於銀髮族於服裝上的需求有更深入的了解及運用。

關鍵字

銀髮族 ； 新銀髮族 ； 女性 ； 服裝款式喜好

並列摘要

Taiwan will overtaking Japan as the fastest-ageing country in the world. The present study investigates purchasing apparel problems and preferences of day time apparel among senior women in Southern Taiwan. The study employed the one-on-one and structural deep interview method with questionnaires. The present study found that the younger ＂New Silver Hair Group＂ not only had size problems on bust, armpit, crotch, and hip, but also encountered the high price problem. For the older ＂Silver Hair Group＂, this group of people only had unfit problems on crotch and hip. However, both groups of people all wished clothing can modify appearances on waist and hip parts. For the day-time clothing, the ＂New Silver Hair Group＂ preferred that clothing can protrude contour line and the length of clothing was shorter than the ＂Silver Hair Group＂. People in the ＂Silver Hair Group＂ focused on apparel functions (e.g., comfortable and easy to wear) and preferred that the length of top was over the hip line and the length of the pants was up to the ankle all year around. The results of the present study can facilitate the apparel industry, government, and academic to understand needs and preferences of female older adults in Southern Taiwan.

並列關鍵字

Older adults ； women ； new- age- elderly ； style preferences