This research study explores deep into the modern spirit of "Runes" and what it represents. Through a thorough analysis on this fashion trend (with data collected upon brand identity, consumer group study and mood association) the results were used to create fashion bags. "Punk Runes" was the focal design theme of this research, from which inspired a collection of three bags. "Runes" and the modern street subculture are some of the main elements which are infused into the collection as part of the design. Likewise, to achieve the mysterious and modern look, the bags were designed with dark colors with laser engravings on top for the rustic look. In addition, the Punk Runes were apart of two exhibitions.
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