應用彩虹層級模型於跨世代服裝設計偏好因素之研究

A Study on the Factor of Preference in Fashion Design from Cross-generations with the Application of Rainbow Hierarchy

陳怡君(I. C. Chen) ； 邱上嘉(S. C. Chiou)

《紡織綜合研究期刊》 28卷2期 (2018/04) Pp. 8-22

https://doi.org/10.6439/TTRJ.201804_28(2).0002

摘要

本研究以Donald E.Super 終身職業生涯發展理論為基礎，目的為協助設計師理解跨年齡消費者對服裝設計偏好的差異。本研究以1980-1999 年出生的中國大陸上海女性為樣本，研究結果顯示：消費者購買奢侈性服裝重視的設計因素為：款式、布料與精緻度；認同差異最大的因素為：創意、色彩、實穿性、輪廓、當季流行。研究結果證實，應用彩虹層級模型可以有效掌握跨年齡消費者對服裝設計的偏好轉折脈絡，建立系統性資料以提升設計師對跨年齡設計偏好的準確性。

關鍵字

彩虹層級模型 ； 偏好因素 ； 服裝類奢侈品 ； 服裝設計

並列摘要

The Life-career Rainbow of Donald E. Super is used as the groundwork for this study with the purpose of assisting fashion designer in apprehending the divergence among different generations in term of fashion preference. The study has adopted females living in Shanghai, China who were born between 1980 and 1999 living in Shanghai, China as the subject, the result demonstrates: the factors of preference in design which are valued by the consumers as the purchase of luxury apparels is proceeding are style, fabric and delicacy, and factors of preference with the least consent are creativity, color, practicality, contour and trend. The study proves that by using rainbow hierarchy can the preference for the fashion design and the transition for the fashion of cross-generational consumers be grasped more efficaciously so that the data can be well-established in order to escalate the precision of fashion designers in dealing with the design preference for cross-generational consumers.

並列關鍵字

Rainbow hierarchy ； factor of preference ； luxury apparel ； fashion design