食品污染新聞報導內容與品質之研究－以2005年“戴奧辛鴨蛋”與“孔雀石綠石斑魚”為例

Exploring the Content and Quality of Food Pollution News Reports-A Case Study Involving the 2005 Reports on "Dioxin Duck's Eggs" and "Malachite Green Groupers"

陳思穎(Si-Ying Chen) ； 吳宜蓁(Yi-Chen Wu)

《台灣公共衛生雜誌》 26卷1期 (2007/02) Pp. 49-57

https://doi.org/10.6288/TJPH2007-26-01-06

摘要

目標：本研究欲探討新聞報紙如何呈現食品污染新聞事件的樣貌？其採訪與報導的方式為何？主要的議題訴求為何？消息來源為何？這些報導是否具有品質？值得民眾信賴。方法：以內容分析法來進行「戴奧辛鴨蛋」與「孔雀石綠石斑魚」新聞報導的研究，分析的報紙有《蘋果日報》、《中國時報》、《聯合報》、《民生報》總計兩起案例130則報導。結果：兩起事件報導版面以「焦點／頭條」版面最多；報導方式以「深度報導」最多；消息來源皆為「政府機構」；戴奧辛鴨蛋以「事件調查」議題為主；孔雀石綠石斑魚則以「社會議題」為主；新聞報導戴奧辛鴨蛋以「事件調查與研究成果」資訊最多；孔雀石綠石斑魚則以「專業知識與預防行為」資訊為多。結論：報紙報導此兩起事件的議題廣度不夠、消息來源過於偏重政府、資訊涵蓋量不夠豐富多元；不過以可靠性而言，各家報紙的報導都是值得民眾信賴的。

關鍵字

食品污染 ； 戴奧辛鴨蛋 ； 孔雀石綠石斑魚 ； 內容分析 ； 資訊品質

並列摘要

Objective: The purpose of the current study was to discuss consumer's concerns regarding the safety and health of food by asking the following series of questions. What food pollution issue was the broadcasting or media covering? What were the tools or policies used during interviewing and reporting? Why was the case being discussed? What were the resources? Were these reports effective for the consumers? We sought to examine the content and quality of the ”Food Pollution News Reports” to determine whether or not the reports were reliable. Methods: ”Content Analysis” was used to analyze Taiwan's 2005 news reports on ”Dioxin Duck's Eggs” and ”Malachite Green Groupers.” A total of 130 versions of the two reports were sampled from the Apple Daily, the China Times, the United Daily News, and the Min Sheng Daily. Results: The two reports analyzed were primarily reported on the headline news or hot news. The government served as the source for most reports. Most issues regarding ”Dioxin Duck's Eggs” were inquisitions of the event, while most issues regarding ”Malachite Green Groupers” were social issues. Most information pertaining to ”Dioxin Duck's Eggs” involved research results of the event, while most information pertaining to ”Malachite Green Groupers” was based on professional knowledge and prevention awareness. Conclusions: The issues covered in these two reports were not sufficiently extensive. The resources depended on the government and the information covered lacked diversity. Nevertheless, the reports from each newspaper were still reliable and trusted by consumers.

並列關鍵字

food pollution news ； Dioxin Duck's Eggs ； Malachite Green Groupers ； information quality ； content analysis

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