Construal level theory is developed from cognition psychology that discusses the person behavior and effects of psychology distance. It is widely spread to different research domains, especially in consumer behavior. The purpose of this study was to use document analysis to explain the origin of this theory and concepts of psychology distance, and characterize future study ideas for sport and leisure consumer behavior studies. According to the results, the abstract and concrete construal and four dimensions of psychology distance can expansion the diverse of sport and leisure consumer behavior in both visible (ex. Sports goods) and invisible (ex. Sport events). It provides different perspective for consumer behavior process and feasibility to apply psychology distance in sport and leisure consumer behavior.
為了持續優化網站功能與使用者體驗,本網站將Cookies分析技術用於網站營運、分析和個人化服務之目的。
若您繼續瀏覽本網站,即表示您同意本網站使用Cookies。