臺灣藤球運動推展現況與策略分析

2009年高雄世界運動會的藤球運動驚艷四方，它結合了足球技術、排球規則、羽球場地器材及體操空翻動作，是一項極具表演性的競技運動。本文旨在探討研究者自身實際參與藤球運動的經驗，透過相關文件資料分析與綜整，發現藤球運動在臺灣發展的速度趨於平緩，競技表現方面也遇到瓶頸。因此本文進一步運用SWOT分析，結果顯示：藤球除了競技運動形式外，具備強身健體、娛樂、社會交際、審美欣賞、表演等運動效益，並且藤球運動的玩法多元、場地需求簡便、花費低廉、器材使用年限長，適合各級學校發展是其優勢。近年，藤球雖成為亞洲重視之特色運動項目，仍在運動發展上受到許多困境，如：入門難度高、專業師資缺乏、承辦國際藤球賽經驗少、以及少子化之衝擊等。最後，本文透過SWOT分析之結果，針對我國藤球運動發展提出四點具體解決策略：一、提升學生參與的藤球運動機會，如：藤球社團之發展；二、暢通各地區升學體系；三、增辦國際交流比賽活動；四、善用國內東南亞新移民力量。希冀藉由具體策略內容，能提升我國藤球運動之推展，除了推動藤球運動在臺灣的發展之外，進而我國全民運動多元項目之發展趨勢。

關鍵字

藤球運動；推展策略； SWOT分析

並列摘要

In The World Games 2009 in Kaohsiung, the world was amazed by Sepak Takraw. This sport combines the technics of soccer, the rule of volleyball, the court of badminton and the somersault of gymnasium. It's a kind of competitive sports with high performativity. This article found out a phenomenon by the researcher's own participating experience and relative documents that the growing rate of Sepak Takraw has become slower and slower. Also, the competitive performance has faced its bottleneck. So, the writer used SWOT to further analyze it, and the result indicated that in spite of the use in competition, sepak takraw also has lots of value like staying healthy, entertaining, socializing, and performing. It has a lot of advantages, too. For instance, the way to play is multiple; the needs of the court is simple; the cost of money is little; the life span of the equipment is long; last but not least, it is suitable for all levels of school to develop. However, it still has some disadvantages. Such as it is hard to learn in the beginning and the shortage of professional coach. It got a good chance to develop since Sepak takraw is a kind of sport which is highly valued in Asian countries, and our government has a new policy, The New Southbound Policy. On the other hand, it also faced some threats since Taiwan has attended few international competition recently, and the birth rate in Taiwan has kept dropping. In the end of the article, the writer column four methods to solve the problem. First, we have to raise students' interest in sepak takraw. Second, we need to make sure students can easily continue their study. Third, we have to host more international competitions. Last, we need to make good use of those immigrants who comes from South East Asia. Hoping that the strategy can boost up the promotion of Sepak Takraw in Taiwan, and make more people understanding its development in Taiwn.