互動媒體裝置之設計與實證：以環保宣傳互動裝置為例

Designing Interactive Media Installations: An Empirical Case of Interactive Installation for Environmental Propaganda

周文修(Wen-Shou Chou) ； 李主冠(Chu-Kuan Lee)

《商業設計學報》 13期 (2009/11) Pp. 1-18

https://doi.org/10.29514/TJCD.200911.0001

摘要

互動媒體裝置在從無形的創意具體化的過程中，設計者的概念模型與互動參與者的心智模型間經常存在著許多差異。本研究採用系統雛型開發研究法，以環保宣傳為設計主題，藉由觀察參與者的互動體驗過程，探討互動媒體裝置在設計上是否能確實傳達媒體所設定的傳達內容，以及參與者在互動過程中的真實體驗與反思等議題。透過相關的文獻整理，本研究先行歸納出互動媒體裝置的設計流程與參與者的體驗歷程，再經由「設計－實現－評估－反思」的雛型開發循環歷程，多次進行作品的實地測詴與修改。透過觀察參與者實地進行互動體驗的過程，循環改善互動媒體裝置設計上的缺失，並進一步探討參與者、媒體與設計者三者之間的交互關係，以做為爾後互動媒體裝置在設計上的考量。研究結果顯示，透過循環的設計歷程，能有效強化互動媒體裝置的媒體傳達性與互動使用性，消弭互動設計上概念模型與心智模型間的差異；透過流暢的互動歷程，參與者藉由與裝置互動體驗的過程，能對媒體傳達的議題進一步進行反思回饋，甚而內化成自身的生活經驗。

關鍵字

數位媒體設計 ； 互動裝置 ； 體驗設計

並列摘要

There usually exists a variety of gaps between the designer's conceptual model and that of user's mental model, during the process of implementing invisible creativities of interactive media installations. In this research, we developed an interactive media installation for environmental propaganda. Based on the theoretical review, we first proposed a design method for the interactive media installations, and by following the ”design - build - evaluate - reflect” design cycles, the developed installation were empirically testes and evaluated several times. Through the empirical observations of audience experiencing the installation, the installation was iteratively improved. We expect that the designed experience and observations can be applied to design interactive media installations in the future. The research result reflects that through the iterative design cycles of developing prototypes, not only the media transmittance and the interactive usability can be improved, but also the gaps between the design's ”conceptual model” and that of the user's ”mental model” can be effectively reduced. Through the interactive and reflective processes, the audience may transfer the meanings of contents to their own experiences.

並列關鍵字

Digital Media Design ； Interactive Installation ； Experience Design

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