當代印文化符號應用於東方茶飲料包裝設計之研究

印章歷經千年的演變，其應用範圍從原有的實用功能發展至藝術賞玩功能，不僅增加了印章的內涵，更呈現出印章多元化的新面貌。目前的社會正值東方文化潮流興起之際，印文化符號因具有東方美感和豐富的文化意涵，已廣泛地被運用於設計領域。本研究採用文獻分析法，藉由印文化歷史脈絡的探討，瞭解印文化符號的演變背景。同時，本研究以圖像學及符號學的觀點，探討印文化符號的深層意義，茲分成以下三個部分敘述：第一，經由文獻資料的分析，瞭解印文化的歷史背景及在近代之發展現象；第二，透過圖像學及符號學之理論架構，分析印文化的符號意涵；第三，蒐集具有印文化符號的東方茶飲料包裝實例，從中發現印文化符號在茶飲料包裝設計上之創意表徵。最後，本研究期望經由印文化符號的歸納與探討，使得印文化符號的意涵得以展現，並賦予現今東方茶飲料包裝設計新的詮釋意義，繼而連結東方美學文化，使其持續發展及創新。

關鍵字

印文化；符號學；茶包裝

並列摘要

Seal undergoes a thousand years development; it's application range from the origin practical function to the appreciation of art. This development not only increases the culture of the seal, but also represents the multiple features of the Seal-culture. Nowadays, the society is springing up oriental culture. The sign of Seal-culture is used broadly on designing because of its oriental esthetic and abundant cultural significance. In this research, it adopts documentation analysis by discussing the history of Seal-culture to understand its developmental background. Meanwhile, the research takes Iconology and Semiotics concept to discuss the deep meaning of seal-culture. In this way, this research divides three parts to discuss: First, according to documental analysis, to understand the history background and the modern times development of Seal-culture. Second, by the theory structure of Iconology and Semiotics to analyze the significance of Seal-culture. Third, collect the oriental Tea Package Design with Seal-Culture symbol. Moreover, finding the creative features of the Seal-culture symbol in the Tea Package Design. Finally, this research expects to let Seal-culture enhance and glorify by discussion and generalization. Furthermore, it gives the new interpretation of oriental Tea Package Design in order to connect oriental aesthetics culture for continuing development and creation.