大學體育課形象、體驗、知覺價值與滿意度關係之研究

The Relationships Among College Physical Education Image, Experience, Perceived Value and Satisfaction

高小芳(Hsiao-Fang Kao)

《輔仁大學體育學刊》 17期 (2018/07) Pp. 1-17

摘要

本研究目的旨在了解體育課形象、體驗、知覺價值及滿意度的關係，本研究採問卷調查搭配便利抽樣方式進行施測，共發出400份問卷（有效為320份），透過結構方程模式進行資料分析。研究結果顯示：（1）體育課形象對體驗及知覺價值有正向影響，顯示對體育課形象的增進將提升體驗及知覺價值。（2）體育課體驗對知覺價值有正向影響，顯示對體育課體驗的增進將提升知覺價值。（3）知覺價值對滿意度有正向影響，顯示對知覺價值的增進將提升滿意度。根據研究結果，本研究建議應建立體育課的推廣策略，透過各種活動讓學生產生較佳的體育課形象與深度的體驗，將可更有效的提升知覺價值與滿意度。

關鍵字

體育課 ； 體驗 ； 知覺價值

並列摘要

The purpose of this study is to investigate the relationship among physical education image, experience, perceived value and satisfaction. The questionnaire survey was conducted with the convenience sampling method. A total of 400 questionnaires (valid for 320) were distributed, and the data were analyzed by the structural equation modeling. The results show that: (1) The physical education image has a positive impact on the experience and perceived value which means improving physical education image will raise the level of experience and perceived value. (2) The impact of physical education experience on perceived value is also positively significant. It reveals that improving the level of physical education experience is able to raise perceived value. (3) The effect of perceived value on satisfaction is positively significant. It means when student has better perceived value, their satisfaction is stronger. According to the results, the study suggests that a well established promotion is the strategy for physical education, and through a variety of activities to allow student to produce better physical education image and deep experience, in order to raise the level of perceived value and satisfaction.

並列關鍵字

physical education ； Experience ； Perceived value

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