2004澎湖世界華人馬拉松賽會觀光吸引力之研究

A Study of Tourism Attractions of the 2004 Penghu Marathon Race of the Chinese Worldwide

張家銘(Chia-Ming Chang)

《臺灣體育運動管理學報》 4期 (2006/11) Pp. 129-152

https://doi.org/10.6547/tassm.2006.0009

摘要

本研究乃參考張孝銘、林樹旺(2003)及倪進誠(2001)等人之理論，改編成運動觀光吸引力量表，以2004澎湖世界華人馬拉松賽為例，並施測參與之成人為對象共543位，以驗證此量表是否具有良好之效度與信度。資料經LISREL8.54版統計軟體分析結果，結果顯示運動觀光吸引力量表通過模式外在品質之檢定，其整體模式適配指標，x^2=244.53、GFI=0.91、RMSEA=0.05、SRMR=0.08、CFI=0.98、NNFI=0.98、PNFI=0.78、CN值＝250.95、x^2/df=3.35。在模式內在適配的檢定方面，整體運動觀光吸引力之建構信度值為0.93，表示具有相當良好信度。聚合效度方面所有的觀察變項及潛在因素皆達統計顯著水準，表示具有聚合效度。區別效度方面經檢定結果顯示潛在變項間的相關是可以區別的，所以此量表之區別效度獲得支持。綜合以上之結果，可知運動觀光吸引力量表是具有良好的信度與效度。而不同背景變項運動觀光客在運動觀光吸引力上之平均數差異比較分析結果，是否參加套裝旅遊行程與居住地區等變項在運動觀光吸引力上達顯著性差異，性別、教育程度、年齡等變項在運動觀光吸引力皆未達顯著性差異。

關鍵字

運動賽會 ； 運動觀光吸引力量表 ； 澎湖世界華人馬拉松賽

並列摘要

The researchers referred to the theory of Chang and Lin(2002) and Ni(2000) and develops the sports tourism attraction scale. Totalizing 543 adult participating in the 2004 Penghu Marathon Race of the Chinese Worldwide were verifying the validity and reliability of the scale. From the findings of the analysis conducted by the statistic software of LISREL8.54, it's found that the sports tourism attractions scale has passed the extrinsic quality test with the following overall fit measures: x^2=244.53, GFI=0.91, RMSEA=0.05, SRMR=0.08, CFI=0.98, NNFI=0.98, PNFI=0.78, CN=250.95, x^2/df=3.35. Concerning the test of the intrinsic fit measures of the model, from the construct reliability of the overall running race service quality, 0.80, it's shown that the reliability was quite well. In terms of the convergent validity, as all the observed variables and potential factors have reached significant statistic standard, this indicates that it has convergent validity. As for the discriminant validity, from the test results, as it's shown that the correlation of the potential variables could be discriminated, the discriminant validity of this scale was supported. Accordingly, it's found from the foregoing findings that the validity and reliability of the sports tourism attractions scale are quite good. The analyze sports tourist's demographic variables on sports tourism attraction. The results showed: The different area of residence and whether participate group package tour have statistical significance on percept of sports tourism attraction. sex, education level, and age were no significant differences on percept of sports tourism attraction.

並列關鍵字

Sport Event ； the sports tourism attraction scale ； Penghu Marathon Race of the Chinese Worldwide

參考文獻

Bentler, P. M.,Wu, E. J. C.(1993).EQS/Windows use's guide.Los Angeles:BMDP Statistical Software.

Browne, M. W.,Mels, G.(1990).Ramona user's guide.Columbus:Department of Psychology, Ohio State University.

Diamantopoulos, A.,Siguaw, J. A.(2000).Introducing LISREL: A guide for the uninitiated.Thousands Oaks, CA:Sage.

Fornell, C.,Larcker, D. F.(1981).Evaluating structural equation models with unobservable variables and measurement error.Journal of Marketing Research.18,39-50.

Gunn, C. A.(1993).Tourism Planning Washington.DC:Taylor and Francis.