Application of Foresight Hybrid MCDM Models as Tactics to Enhance Participation in Recreational Sports for College Students

應用前瞻性之混合多評準決策模型提升大學生休閒運動餐與之策略

陳挺豪(Ting-Hao Chen)

《臺灣體育運動管理學報》 18卷1期 (2018/06) Pp. 1-20

https://doi.org/10.6547/tassm.201806_18(1).0001

摘要

Purpose: The aim of this study was to enhance the participation of college students in recreational sports. Accordingly, the study developed a foresight hybrid multiple-criteria decision-making (MCDM) model to improve the interconnected relationships between the dimensions, criteria, and weights of recreational sports and determine the most desired recreational sports. Methods: The decision-making trial and evaluation laboratory (DEMATEL) method was used along with the analytic network process (ANP) (DEMATEL-based ANP) to develop an MCDM model and calculate the weights of the assessment criteria. Finally, the simple additive weighting performance-ranking method was used to select the best alternatives. Results: The results revealed that among the seven assessment criteria, psychological and entertainment factors were most crucial, followed by the physical condition; therefore, psychological and entertainment factors should be considered during the planning of a recreational sports program. The most selected recreational sports category was ＂competition sports,＂ followed by ＂adventure sports＂ and ＂fitness sports.＂ Overall, the results revealed that the external environment was the dimension that required the most improvement. Conclusions: To improve college students' participation in recreational sports, psychological and entertainment factors should be considered and competition sports should be emphasized. Furthermore, improving the external environment to reduce problems or gaps should be considered with recreational sports participation to achieve the aspired levels.

關鍵字

college students ； popularizing recreational sports ； DEMATEL-based ANP (DANP)

並列摘要

目的：提升大學生休閒運動參與，因此建立前瞻性之混合多評準決策模型，找出影響休閒運動之內在個人構面、外在環境構面、影響因素之關聯性及權重，並選出最佳休閒運動類型。方法：以混合式多評準決策法，結合決策實驗室分析法及網絡分析法，計算評選準則之權重，最後使用簡易加權績效排序法，選出最佳替選方案。結果：選擇休閒運動七個影響因素中，心理及趣味因素為規劃休閒運動最重要的考量因素，隨後為身體因素。在休閒運動類型的選擇，最佳為「競技型運動」，其次是「冒險運動」及「體適能運動」，外在環境為需改善之影響構面。結論：相關單位，可針對心理及趣味因素，擬定促進策略，並改善其外在環境構面，同時推廣「競技型運動」，來促進大學生休閒運動的參與，以達到所預期的水準。

並列關鍵字

大學生 ； 休閒運動推廣 ； 混合式多評準決策法

參考文獻

L. W.Chung,Chung(2015).The role of serious leisure characteristics in motivation, constraints and satisfaction: A case study of basketball.Journal of Leisure and Recreation Management.2(1),53-65.

J. D., H. C., F. C.Chang,Chang(2015).Expectations, funs and satisfactions for Physical Education Curriculum (P.E.C.) of university students in Meiho University.Journal of Sport and Recreation Research.9(4),100-115.

J. C.Chen,Chen(2014).A Study of physical education course satisfaction and leisure sports attitude on leisure sports participation-Tamkang university as an example.Journal of Sport and Recreation Management.11(3),46-70.

H. C.,Chen W. L., Y.H.Tang,Tang(2015).Developing an evaluation model of service quality in non-life insurance industry-by MCDM methods.Chung Yuan Management Review.13(2),1-31.

C. C., Y. W.Chiu,Chiu(2010).A study of the relationship between exercise space and using satisfaction in school.Journal of Physical Educat ion Fu Jen Catholic University.9,193-205.