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以科技接受準備模式探討心率偵測手環使用意圖之研究

Use Intention Research of Heart Rate Detection Wristbands Based On the Scientific and Technological Acceptance Model

摘要


在體適能調查中發現,減重運動越來越為大眾所重視,除了身體減重相當於追求健康之外,另外身材與興趣也是關注焦點。因此本研究動機希冀探討心率偵測手環能有機會鼓勵國人參與運動來改善健康情況。目的:主要探討心率偵測手環之一般使用者的科技準備度、知覺易用性、知覺有用性及滿意度之構面對持續使用意圖之影響。方法:研究過程以Facebook、LINE、mobile01、PTT實業坊等相關社群媒體的使用者為抽樣對象,以網路線上問卷方式進行施測,採取便利抽樣,取樣300位線上使用者之填答為正試問卷,並於2017年4月15日~5月30日完成施測,採用偏最小平方法進行問卷資料分析與處理。結果:科技準備度對知覺有用性、知覺易用性及滿意度達顯著影響;知覺易用性對知覺有用性及滿意度達顯著影響;知覺有用性對滿意度有顯著影響;滿意度對持續使用意圖達顯著影響;知覺有用性與知覺易用性對持續使用意圖未達顯著影響。結論:依據研究結果顯示科技準備度、知覺有用性、滿意度等三個自變項對依變項達顯著影響,因此針對提升科技準備度、知覺有用性、滿意度等三個自變項提出具體建議提升心率偵測手錶使用者之科技準備度部分售後服務方面,提供完善人性化的客服系統、提升心率偵測手錶使用者之知覺有用性部分針對不同BMI指數階層之使用者擬訂不同訓練計畫,藉由心率偵測手錶APP提供個別化之訓練方式與期程,以達成使用者預期目標,提高知覺有用性、提升心率偵測手錶使用者之知覺滿意度部分研發團隊可針對使用者之回饋或進行問卷調查,了解產品使用者預期之目的。

並列摘要


Introduction: Physical fitness surveys have discovered that the weight loss movement is becoming increasingly popular with the public. Not only is weight loss considered equivalent to the pursuit of health but also the body itself is now the focus of attention. The purpose of this study was to explore the technical readiness, perceived ease of use, and perceived usefulness for general users of heart rate detection wristbands as well as the effect of satisfaction on continuous use intention. Method: Samples were social media users of Facebook, LINE, mobile01, and PTT Shi Yefang, and a network online questionnaire was employed to perform the survey and convenience sampling. In total, 300 online responses were obtained as positive test questionnaires, and the survey was completed between April 15, 2017, and May 30, 2017. The partial least squares method was employed to analyze questionnaire data. Results: Degree of scientific readiness has a significant influence on perceived usefulness, perceived ease of use, and degree of satisfaction. Perceived ease of use significantly affects perceived usefulness and degree of satisfaction. Perceived usefulness has a significant impact on degree of satisfaction. Additionally, degree of satisfaction significantly affects continuous use intention. Finally, perceived usefulness and perceived ease of use do not significantly affect continuous use intention. Conclusion: According to the results of this study, three self variables, such as scientific readiness, perceived usefulness, and degree of satisfaction-have significant effects on dependent variables. Therefore, we aim to make specific suggestions regarding these three variables. To increase the scientific and technological readiness of heart rate detection wristband users, in part after the service aspect, we aim to provide a perfect humanized customer service system. To improve the perceived usefulness of heart rate detection wristbands, we aim to design different training programs for users with different body mass indexes, in which a heart rate detection wristband app provides individualized training to achieve the desired goals of the user. To improve the perceived usefulness of the wristband and the satisfaction of wristband users, the research and development team can determine the intended purpose of the product for users by analyzing users' feedback or a questionnaire.

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