From the past exposed message to gossip exposed forum, the turn of crisis communication due to the new media era of the impact of the type of social media. The purpose of this research is to explore the network crisis of group bursting and the perception and cognitive detonation of network emotion mobilization. To study it with the strength of weak ties theory and interview the journalists, and make the suggestion that we should fully grasp the emotions of the masses, Strengthen the news gatekeeper features and others.