中美貿易戰對台商之影響與風險策略探討—以C台商為例

The Impact of U.S.-China Trade War on Taiwanese Entrepreneur and Risk Management Strategy - A Case Study of C Taiwanese Entrepreneurs

楊雅玲(Y. L. Yang) ； 徐文華(W. H. Shyu) ； 吳岱庭(T. T. Wu)

《危機管理學刊》 17卷1期 (2020/03) Pp. 77-86

https://doi.org/10.6459/JCM.202003_17(1).0008

摘要

中國自實施改革開放後，經濟便快速成長，與美國在經貿關係的發展也愈加密切，然而中美雙方長期以來一直存在著貿易摩擦方面的問題，其中又以貿易逆差為主，終究在2018年7月引發中美貿易戰。中美貿易戰連帶影響在中國的台商與日商等國際企業的營運，尤其台商在中國所投資生產之商品絕大部分皆外銷至美國，在這場貿易戰的激烈廝殺下，台商受到的影響甚大，重創台商的利潤。台商在貿易戰中所受到的衝擊，突顯出台商在政治風險管理方面的重要性，因此本研究以某外銷板金製品至美國為主的C台商作為個案研究對象，透過文獻分析法與半結構性訪談法蒐集重要文獻並訪談研究對象，分析歸納資料後，提出台商在政治風險管理方面的建議，使其降低營運之損失。

關鍵字

中美貿易戰 ； 台商 ； 政治風險

並列摘要

Since China implemented Economic Reform and opened up, the economy has grown rapidly, so as the evolution of economic and the trade relationships between China and the United States has become more intimate. However, there have been a long-standing problems about trade friction between China and the United States, especially the trade deficit. Eventually, the US-China trade war was triggered in July 2018. US-China trade war has caused the considerable effect on the operations of international corporation such as Taiwanese and Japanese entrepreneurs in China. In particular, most of the goods invested and manufactured by Taiwanese entrepreneurs in China are exported to the United States. Under the fierce confrontation of this trade war, Taiwanese entrepreneurs suffered the significant influence and the profits were severely damaged. The attack which Taiwanese entrepreneurs were underdone by the US-China trade war has highlighted the importance of Taiwanese entrepreneurs in political risk management. Therefore, this research adopts a Taiwanese entrepreneur who export sheet metal products to the United States as object of a case study. Using literature reviews and interviews with Taiwanese entrepreneur by semi-structured questionnaire to collect important information. After analyzing the inductive data, the suggestion of the Taiwanese entrepreneur in political risk management are proposed.

並列關鍵字

US-China Trade War ； Taiwanese Entrepreneurs ； Political Risk

參考文獻

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