以微波萃取及超高壓殺菌技術開發具有市場特色之靈芝多醣面膜

Development of Ganoderma lucidum Polysaccharide Mask with Market Characteristics Using Microwave Extraction and Ultra-high Pressure Sterilization

蕭瑞民(Jui-Min Hsiao) ； 江嘉偉(Jia-Wei Jiang) ； 陳輝煌(Hui-Huang Chen) ； 陳淑德(Su-Der Chen)

《宜蘭大學生物資源學刊》 14卷 (2018/12) Pp. 13-25

https://doi.org/10.6175/job.201812_14.0002

摘要

靈芝為中國傳統的藥用真菌，主要的生物活性成分為靈芝多醣體及三萜類。藥理研究證實其具有免疫調節、抗發炎、抗氧化、抗菌及美白等作用。故本研究之目的為研究靈芝多醣面膜製程和擬定行銷策略。以500 mL的水作為萃取溶劑，在1,000 W微波加熱下至少需要6 min方接近100℃，故將固液比在1:10以1,000 W微波萃取500 mL靈芝固態發酵紅薏仁產物溶液，萃取10 min後，離心的多醣萃取液作為面膜的精華液主配方，以25 mL精華液裝於鋁箔袋中，再以600 MPa超高壓處理5－8 min可使靈芝多醣面膜達到殺菌效果，此可取代防腐劑的添加、殺菌釜高溫殺菌及放射線處理。靈芝多醣面膜的行銷策略則透過市場區隔、目標市場、產品定位（STP）行銷策略及結合產品、定價、通路、促銷（4P）的產品組合，以達到市場區隔，強化中消費者對產品獨特價值，造成產品獨特的競爭力。

關鍵字

靈芝多醣 ； 微波萃取 ； 超高壓 ； 面膜 ； 行銷

並列摘要

Ganoderma lucidum is a traditional Chinese medicinal fungi, the main bioactive compounds are polysaccharides and triterpenoids. The pharmacological studies confirmed that it has several effects such as immunomodulatory, anti-inflammatory, antioxidant, anti-viral, anti-bacterial, anti-tumor, hypoglycemic, liver protection and skin whitening etc. The objective of this research was to study of the pr℃essing and marketing strategy of Ganoderma lucidum polysaccharide mask. To use 500 mL of water as the extraction solvent and control the microwave power at 1,000 W need at least 6 min heating to reach the boiling point. In addition, the solid-liquid ratio was controlled at 1:10, and would obtain polysaccharides about 11 mg/mL from Ganoderma lucidum fermented red adlay products by 10 min 1,000 W microwave extraction. Using 600 MPa treatment 5-8 min would achieve sterilization effect, which can replace the addition of preservatives, high temperature sterilization and irradiation treatment. The marketing strategy of Ganoderma lucidum polysaccharide mask is market segment, target market and position (STP) marketing strategy, and combitation of product, price, place and promotion (4P) in order to achieve market segment, enchance consumer's unique value and cause an unique product competitiveness.

並列關鍵字

Ganoderma lucidum polysaccharides ； microwave extraction ； high pressure pr℃ essing ； mask ； marketing